SO-PP간 수신료 배분 정책에 대한 비판적 평가 = A Critical Review of the Subscription Revenue Sharing Policy between Cable Operators and Program Providers

다국어 초록 (Multilingual Abstract)

This study evaluates a mandatory subscription revenue-sharing policy between cable system operators and program providers introduced by the Korea Communications Commission in late 2008. In an attempt to vitalize the content industry through establishing fair trade practices between cable operators and program providers, and securing a stable revenue streams of content providers, the Commission introduced a compulsory revenue-sharing system in which cable operators would have to allocate 25% of their subscription revenues to the providers. To evaluate the Commission`s regulation, this paper investigates whether (1) the 25% subscription revenue sharing has been fairly executed in the industry, (2) the aforementioned policy goal has been dully accomplished, and (3) why (1) and/or (2) have not been effectively implemented as intented by the Commission if that is the case. The findings support that a relatively fair sharing of the subscription revenues from system operators among program providers has been in place since the introduction of the policy. Despite an overall increase in subscription revenues for program providers, however, it seems that the policy goal of promoting content production has not been fully achieved as program providers` actual spending on programming expenses has declined. This can be attributed to the characteristics of the industry structure with a weak correlation between increasing production investment and improving net income.

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