외식업체 영양표시에 대한 소비자의 인지도, 활용도 및 만족도 : 대전지역 베이커리와 아이스크림점을 중심으로

다국어 초록 (Multilingual Abstract)

As the people eat out more nutrition imbalance due to eating-out is becoming a risk factor which causes the chronic disease. So nutrition labeling mandates for eating-out industry has begun to operate from January 2010 as one of the national health promotion programs. To activate the use of nutrition labels, the related basic survey research should be done for eating-out consumers. For this purpose, the study about consumers who visit bakery and ice-cream store which provide high-calorie products was carried out. Perception, use and satisfaction about nutrition labeling of eating-out industry was investigated by self-recorded questionnaire from May 9th to July 10th 2010, in 629 participants who visit 4 chains bakery(n=409) and 3 chains ice-cream store(n=220) located in Daejeon.
Of the participants 46.6% were male and female 53.4%, ages 20~29 years 68.8% was the most, according to the BMI normal weight(18.5~22.9) is 64.9%, 59.8% of the participant thought himself or herself was underweight, 46.1% had never tried to lose weight and 28.3% tried 1~2 times. Of the subjects 80.9% were unmarried and 75.8% of the married had children. College students were the most 72.0%, employee 16.0%, housewife 4.8%, middle and high school student 4.0%.
1. Of the subjects 59.3% visited the bakery or ice-cream store 1~3 times per month, and the most common reasons for visiting the bakery or ice-cream store were ‘sometimes I would like to eat(49.9%)’, ‘good taste(40.1%)’, and only 1.0%(n=6) visited the store because of ‘full of nutrition’. Most of the subjects(70.6%) visited the bakery or ice-cream store with a friend or a colleague and taste(81.2%), price(31.2%), and style of the menu(21.9%) were the most considered about when selected a menu.
2. Only 38.2% of the participants knew about nutrition labeling mandates for eating-out industry, that was much less than 76.2% who knew about processed food nutrition labeling. Married subjects knew it better than the unmarried and housewife than the office worker or students. The 74.9% had seen the nutrition label before in the bakery or ice-cream store and saw the nutrition label first by the store promotion material, TV advertisement and internet. Among the 5 nutrients which were obligatorily labeled on the menu, energy, saturated fat, sodium in bakery and energy, carbohydrate, saturated fat in ice-cream store were chosen to be more interested and useful. Besides the subjects wanted trans-fat and cholesterol to be added to the menu. Also the subjects thought the best placement of nutrition labeling were menu book, wrapper, display stand and menu board.
3. Based on the results about the necessary and effect of nutrition labeling, the mean value of ‘all the restaurants need nutrition labeling’ was 3.3(Likert 5), ‘necessary of education about nutrition labeling’ was 3.80, and nutrition labeling can ‘help choosing a menu(3.80)’, ‘help managing weight-control(3.79)’, ‘provide nutrition information(3.60)’, ‘improve restaurant image(3.85)’. The participants were aware of the necessity and positive effect of nutrition labeling for out-eating industry. Perception of nutrition labeling was significantly higher among the subjects who were female, 10~19 years old, underweight and normal weight and often visited the bakery and ice-cream store.
4. The scores for understanding nutrition labels showed the participants understood the calorie of the menu(93.0%) and Daily Value of sodium(59.3%) very well but failed to understanding Daily Value(23.8%). Only 21.2% of the participants could understand the nutrition labeling completely and the participants who were normal weight, think him or herself over weight and obesity, often visited the bakery or ice-cream store had higher score.
5. Only 46.7% of the participants read the nutrition label in bakery or ice-cream store when purchasing and the participants who were female, tried to lose weight 3~4 times, visited the bakery 1~3 times per month were most likely to read nutrition label. 51.4% of the participants who read the nutrition label selected menu according to the nutrition label 3~5 times when visited the bakery or ice-cream store per 10 times. Also 46.9% of the participants changed the menu after reading nutrition in bakery or ice-cream store.
51.3% of the participants didn’t read the nutrition label because of ‘can’t see nutrition label’, ‘not interested in nutrition label’ and ‘have no time to read nutrition label’. Also most participants thought it’s the best that providing nutrition label before ordering.
6. Only 20.9% of participants changed the menu before after reffering the nutrition labeling. 78.2% of the participants thought that the price of the menu shouldn’t be raised even providing nutrition label and the participants who were male, 10~30 years, married thought it’s acceptable if the price increase is 5~10% due to nutrition label. In addition 71.7% of the participants were willing to revisit the bakery or ice-cream store which providing nutrition label at the same price. The participants who visited bakery were more likely to revisit than the participants who visited ice-cream store, and the participants who were more 40 years, married, middle and high school students, employee, housewife were significantly more likely to revisit.
7. Satisfaction for nutrition label’s in bakery or ice-cream store were not high. For providing location satisfaction score was 2.90 per Likert 5, for time 2.70, for labeling format 2.86.
The results indicated that the nutrition readers knew much more nutrition labeling mandates of out-eating industry, were highly aware of the necessity and positive effects of nutrition label, had more score for understanding nutrition label’s information, thought that nutrition label should be provided freely, were willing to visit the bakery or ice-cream store which providing nutrition label at the same price, but weren’t much more satisfied with nutrition label than the participants not reading nutrition label.
In conclusion, our study suggests that perception and use of nutrition labels on eating-out menu were still low since only 38.2% of the participants knew about the nutrition labeling of out-eating business, 21.2% understand the nutrition label completely, 21.9% changed the menu according the nutrition label. In order to evoke consumers’ attention about nutrition label of out-eating menu, more effective publicity activities and consumers’ education about nutrition label will be necessary. To understand Daily Value and all the kinds of nutrition label information correctly and help to select a menu when purchasing, differentiated consumers’ education according to the gender, age, weight condition, frequency of losing weight trial, frequency of visiting bakery or ice-cream store should be provided. From the results, many consumers were already aware of the necessary of education about nutrition label and would like to visit the restaurant providing nutrition labels and healthy menu. Therefore further research about the long-term effects of utilizing nutrition label when purchasing eating-out menus on consumers’ dietary life and nutrition will be interesting and necessary.

목차 (Table of Contents)

• 제1장 서론 1
• 1.1 국내 베이커리 및 아이스크림 시장의 현황 1
• 1.2 이론적 배경 3
• 제2장 연구 내용 및 방법 5
• 2.1 조사 대상 5
• 2.2 조사 내용 및 연구 방법 5
• 2.2.1 설문지 작성 및 내용 5
• 2.2.2 설문조사 6
• 2.3 통계 분석 7
• 제3장 연구 결과 8
• 3.1 조사대상의 특성 8
• 3.1.1 일반적 특성 8
• 3.1.2 베이커리와 아이스크림점의 이용 행동 9
• 3.2 외식업체 영양표시에 대한 인식도 11
• 3.2.1 영양표시의 인지도 11
• 3.2.2 영양표시의 필요성 및 효과에 대한 인식도 15
• 3.3 영양표시 읽기의 정확도 21
• 3.4 영양표시의 활용도 및 행동변화 24
• 3.5 현행 영양표시에 대한 만족도 33
• 3.6 영양표시 읽기 여부에 따른 차이 36
• 제4장 고찰 38
• 제5장 요약 및 결론 43
• 참고문헌 47
• 부록 51
• Abstract 67