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https://www.riss.kr/link?id=O38957091
1998년
eng
학술저널
PROCEEDINGS OF THE ANNUAL CONFERENCE- EUROPEAN MARKETING ACADEMY
397-408 [※수록면이 p5 이하이면, Review, Columns, Editor's Note, Abstract 등일 경우가 있습니다.]
9172584831
European Marketing Academy
Track 4; Marketing management and communication
Conference; 27th
Stockholm
1998; May
0
상세조회0
다운로드
Irritation, Product Type, Consumer Characteristics and Advertising Effectiveness
The Impact of Attitude towards the Ad: The Influence of Context
Antecedents and Consequences of Irritation and Attitude towards Direct Mail in Consumer Markets
Attitude toward the Advertisement as a Determinant of Satisfaction With an Advertised Product