IT산업시대 지속가능성에 대한 소비자 의식과 개인적가치가 소비자 가치와 구매의도에 미치는 영향 = Effects of Personal Values and Consumer Consciousness Regarding IT Industry Sustainability on Consumer Value and Purchase Intention

다국어 초록 (Multilingual Abstract)

The importance of Corporate Sustainability Management(CSM) has aroused the deep interest of the business society as the concerns for environment and social issues increases as well as the needs for Corporate Social Responsibility(CSR) in modern days. The CSM emphasis on transparent and ethical management as well as the contribution to social development and environmental protection. The purpose of this study is to investigate how consumers think about CSM and how it influences on purchase intention. This study investigates the effect of conscious consumption and personal values on purchase intention regards to sustainability..The actual investigation was carried out, and the results were analyzed based on three hypothesis. As a result, the conscious consumption and personal values impacts on consumption value, the consumption value influences to purchase intention. From this study, it was found that social environment and the quality of life influences consumers’ purchasing behaviour. This study implies that personal values could affect the consumption value and purchase intention.

참고문헌 (Reference)

1 이채은, "호텔의 외국인 고객의 소비가치, 소비성향 및 고객행동의도의 영향관계" 한국고객만족경영학회 13 (13): 35-56, 2011

2 석효정, "패션 소비자의 가치, 지식 및 지속가능한 소비행동에 관한 연구" 한국의류학회 37 (37): 424-438, 2013

3 천하봉, "통합적 친환경디자인과 지속가능제품디자인의 개념모형에 관한 연구" 한국기초조형학회 10 (10): 487-495, 2009

4 조희영, "친환경 식품 패키지의 지속가능성 연구" 한양대학교 이노베이션대학원 2014

5 권교영, "지속가능성의 관점에서 본 시각디자인의 사회적 모델" 국민대학교 테크노디자인전문대학원 2012

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