성공 혹은 실패한 구매경험이 관련성 없는 제품의 후속 구매결정에 미치는 영향 = 자아 효능감 및 지불용의가격에 대한 시간적 자아의 조절효과

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구 1
• Ⅳ. 연구 2
• Ⅴ. 토의 및 결론
• 참고문헌
• Abstract

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