현지 비즈니스 네트워크가 한국기업의 해외자회사 성과에 미치는 영향 분석: 중동·아프리카 및 ASEAN 지역 진출 한국기업을 중심으로

국문 초록 (Abstract)

본 연구는 중동·아프리카 및 ASEAN 지역에 진출해 있는 한국기업의 해외자회사를 대상으로 해외자회사의 주재국 내 외부 비즈니스 네트워크가 자회사 성과에 미치는 영향을 네트워크의 크기(양)와 강도(질) 측면에서 실증 분석하였다. 본 연구 결과에 따르면, 중동·아프리카 및 ASEAN 지역에 진출해 있는 한국기업 해외자회사에 있어 비즈니스 네트워크의 크기는 자회사 성과와 역U형의 관계를 가지고 있어 자회사의 네트워크 크기가 일정 수준에 이를 때까지는 성과에 긍정적 영향을 미치나, 네트워크 크기가 일정 수준을 넘어 과도하게 크게 확대되는 경우에는 성과에 부정적 영향을 미치는 것으로 나타났다. 한편, 네트워크 강도를 구성하는 요인 중 네트워크 접촉빈도 및 접촉기간은 자회사 성과에 유의한 영향을 미치지 못하며, 네트워크 파트너와의 상호 친밀·신뢰는 자회사 성과와 U형의 관계를 가지고 있는 것으로 나타났다. 이는 해외자회사와 네트워크 파트너 간의 상호 친밀·신뢰가 약할수록 또는 강할수록 성과에 긍정적 영향을 미치며, 적정 수준의 상호 친밀·신뢰를 유지하는 경우에는 성과가 낮아진다는 것을 나타내고 있다. 본 연구는 해외자회사 수준의 네트워크 관점에 대한 연구가 부족한 실정에서 특히 중동·아프리카 및 ASEAN 지역에 진출해 있는 한국기업 해외자회사의 성과에 미치는 영향을 네트워크의 크기와 강도 차원에서 분석하였다는 점에서 해외자회사의 현지 비즈니스 네트워크 관리 및 전략적 활용에 대해 이론적, 실무적 시사점을 제공할 수 있을 것으로 기대한다.

다국어 초록 (Multilingual Abstract)

By using a sample of 133 Korean firm subsidiaries in the Middle East/Africa and ASEAN regions, this study empirically examines the subsidiary's performance determinants under a network perspective. Test results shows that (1) the size of the subsidiary’s local business network has an inverted U-shape relationship, and (2) the intimacy·trust factor of the strength of the subsidiary’s local business network has a U-shape relationship with the subsidiary’s performance. This study shows that subsidiaries in the Middle East/Africa and ASEAN regions embedded in local business networks are recommended to modestly manage the size of their business networks to maximize performance, and to maintain the degree of intimacy·trust with business network partners at a lower level or at a higher level to improve performance because a moderate intimacy·trust level was shown to have the worst performance effect. This study makes an academic contribution, as studies on subsidiaries through a network perspective are rare, and provides empirical results for subsidiaries of Korean firms in the Middle East/Africa and ASEAN regions. Managerial implications are also discussed.

목차 (Table of Contents)

• 요약
• I. 서론
• II. 이론적 배경 및 가설 설정
• 2.1 현지 비즈니스 네트워크
• 2.2 현지 비즈니스 네트워크와 해외자회사 성과
• III. 연구방법
• 3.1 표본과 자료수집
• 3.2 변수의 측정
• IV. 연구결과의 분석
• 4.1 표본의 구성
• 4.2 측정도구의 신뢰성 및 타당성 검증
• 4.3 연구변수들의 상관관계
• 4.4 가설 검증
• V. 결론 및 토의
• 참고문헌
• Abstract

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