1 박은주, "의류제품의 소비감정에 대한 구조 분석" 복식문화학회 11 (11): 219-230, 2003
2 전인수, "소비자 후회: 사후가정사고의 영향 및 후회해소노력이 구매후 행동에 미치는 영향" 한국마케팅학회 21 (21): 165-187, 2006
3 이유재, "부정적 소비감정의 선행요인과 결과변수에 대한 연구 -후회감, 실망감을 중심으로 -" 한국소비자학회 16 (16): 103-128, 2005
4 손영화, "고객 만족/불만족 귀인이 불평행동 및 재구매 의도에 미치는 효과" 한국소비자·광고심리학회 7 (7): 165-193, 2006
5 Barry J. Babin, "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value" Oxford University Press (OUP) 20 (20): 644-, 1994
6 Ajzen, I., "Understanding attitudes and predicting social behavior" Prentice-Hall 1980
7 Kim, M. H., "The influence of consumers' perceived risk and regret-solution efforts upon the post-purchase behavioral intention-Focusing on the adjustment role of impulse buying types-" Chung-Ang University 2008
8 Jeon, K. M., "The influence of chronic regulatory focus, situational regulatory focus, and action/inaction on consumers'regret" Ewha Womans University 2009
9 Lee, H., "The influence of choice uncertainty and regret on post-purchase information search" Chung-Ang University 2007
10 Lee, Y. A., "The influence of advertising on regret solution, product attitude and recommendation intention" Chung-Ang University 2009
1 박은주, "의류제품의 소비감정에 대한 구조 분석" 복식문화학회 11 (11): 219-230, 2003
2 전인수, "소비자 후회: 사후가정사고의 영향 및 후회해소노력이 구매후 행동에 미치는 영향" 한국마케팅학회 21 (21): 165-187, 2006
3 이유재, "부정적 소비감정의 선행요인과 결과변수에 대한 연구 -후회감, 실망감을 중심으로 -" 한국소비자학회 16 (16): 103-128, 2005
4 손영화, "고객 만족/불만족 귀인이 불평행동 및 재구매 의도에 미치는 효과" 한국소비자·광고심리학회 7 (7): 165-193, 2006
5 Barry J. Babin, "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value" Oxford University Press (OUP) 20 (20): 644-, 1994
6 Ajzen, I., "Understanding attitudes and predicting social behavior" Prentice-Hall 1980
7 Kim, M. H., "The influence of consumers' perceived risk and regret-solution efforts upon the post-purchase behavioral intention-Focusing on the adjustment role of impulse buying types-" Chung-Ang University 2008
8 Jeon, K. M., "The influence of chronic regulatory focus, situational regulatory focus, and action/inaction on consumers'regret" Ewha Womans University 2009
9 Lee, H., "The influence of choice uncertainty and regret on post-purchase information search" Chung-Ang University 2007
10 Lee, Y. A., "The influence of advertising on regret solution, product attitude and recommendation intention" Chung-Ang University 2009
11 Park, E. J., "The factorial structure analysis of the criteria on clothing selection-Mainly housewives in Jeonju-" 22 (22): 9-16, 1984
12 Kim, H. D., "The effects of consumer's attribution on emotional response and complaining behavior" Chonnam National University 2003
13 Kim, G. Y., "The effect of extrinsic cues on the clothing products evaluation" 43 : 125-142, 1999
14 Orit E. Tykocinski, "The consequences of doing nothing: Inaction inertia as avoidance of anticipated counterfactual regret." American Psychological Association (APA) 75 (75): 607-616, 1998
15 Howard Marmorstein, "The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence" Oxford University Press (OUP) 19 (19): 52-61, 1992
16 C. Whan Park, "The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping" Oxford University Press (OUP) 15 (15): 422-433, 1989
17 Joel B. Cohen, "The Dissonance Model in Post-Decision Product Evaluation" JSTOR 7 (7): 315-, 1970
18 Robert M. Morgan, "The Commitment-Trust Theory of Relationship Marketing" JSTOR 58 (58): 20-38, 1994
19 차인숙, "T.V홈쇼핑 衣類製品 購買시 經驗하는 感情的 側面에 關한 質的硏究" 한국패션비즈니스학회 8 (8): 34-48, 2004
20 Russell W. Belk, "Situational Variables and Consumer Behavior" Oxford University Press (OUP) 2 (2): 157-, 1975
21 Oliver, R. L., "Satisfaction: A behavioral perspective on the consumer" McGraw Hill 1997
22 Michael Tsiros, "Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making" Oxford University Press (OUP) 26 (26): 401-417, 2000
23 J. Jeffrey Inman, "Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability" Oxford University Press (OUP) 29 (29): 116-128, 2002
24 David E. Bell, "Regret in Decision Making under Uncertainty" Institute for Operations Research and the Management Sciences (INFORMS) 30 (30): 961-981, 1982
25 Graham Loomes, "Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty" JSTOR 92 (92): 805-824, 1982
26 A. Parasuraman, "Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research" JSTOR 58 (58): 111-124, 1994
27 Robert A. Westbrook, "Product/Consumption-Based Affective Responses and Postpurchase Processes" JSTOR 24 (24): 258-, 1987
28 Jacoby, J., "Perceived quality" Lexington Books 1985
29 Richard P. Bagozzi, "On the evaluation of structural equation models" Springer Nature 16 (16): 74-94, 1988
30 Daniel Kahneman, "Norm theory: Comparing reality to its alternatives." American Psychological Association (APA) 93 (93): 136-153, 1986
31 Hair, J. F., "Multivariate data analysis" Prentice Hall 2005
32 Dunn, S. C., "Latent variables in business logistics research: Scale development and validation" 15 (15): 145-172, 1994
33 Sproles, G. B., "Fashion: Consumer behavior toward dress" Burgess Publishing Company 1979
34 Wong, J. K., "Explaining intention-behavior discrepancy- A paradigm" 12 (12): 378-384, 1985
35 Michael Tsiros, "Effect of Regret on Post-choice Valuation: The Case of More Than Two Alternatives" Elsevier BV 76 (76): 48-69, 1998
36 Donald R. Lichtenstein, "Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective" JSTOR 54 (54): 54-67, 1990
37 Blackwell, R. D., "Customer behavior" Harcourt Brace 2001
38 Patrick, V. M., "Coping with it: Regret for action vs. inaction in the consumer context" 30 (30): 241-248, 2003
39 Engel, J. F., "Consumer behavior" Dryden Press 1982
40 Valarie A. Zeithaml, "Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence" JSTOR 52 (52): 2-, 1988
41 Zeelenberg, M., "Conflict and tradeoffs in decision making (Cambridge series on judgment and decision making)" Cambridge University Press 136-155, 2001
42 Sarah Fisher Gardial, "Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences" Oxford University Press (OUP) 20 (20): 548-560, 1994
43 Richard L. Oliver, "Cognitive, Affective, and Attribute Bases of the Satisfaction Response" Oxford University Press (OUP) 20 (20): 418-430, 1993
44 Rook, D. W., "Association for consumer research" Association for Consumer Research 23-27, 1985
45 Festinger, L., "A theory of cognitive dissonance" Stanford University Press 1957
46 Park, E. J., "A theoretical study on situational influences in clothing purchase behavior" 17 (17): 219-231, 1993
47 Yoon, J. Y., "A study on the impact of involvement, time pressure and reversibility on anticipated regret, customer satisfaction and repurchase intention - With focus on internet shopping mall customers -" Hanyang University 2009
48 Cha, M. K., "A study on the effects of negative consumption emotion on customer satisfaction and post purchase consumer behavior - Focused on the regret and disappointment -" Seoul National University 2005
49 Moon, T. H., "A study on the effects of excessive price discount etc. on consumer purchase intention in internet shopping mall" Hankuk University of Foreign Studies 2004
50 Kim, M. Y., "A study on life style types and clothing evaluative criteria" 16 (16): 3-21, 1992
51 Park, S. K., "A cross-cultural study on the consumer satisfaction of clothing between Korean and the United States-Focusing on jeans wear-" Ewha Womans University 2003
52 M ZEELENBERG, "A Theory of Regret Regulation 1.0" Elsevier BV 17 (17): 3-18, 2007