Technology Readiness and Self Checkout Service Adoption in Korea

다국어 초록 (Multilingual Abstract)

As more consumers prefer zero contact services, self-service technologies using advanced technologies are being actively introduced in the retail industry. Among various self-service technologies, self checkout service is being introduced at large supermarkets and convenience stores where consumers can calculate themselves. In this paper, we apply the TRAM constructs to the use and adoption of self checkout application in the retail industry. Studies have shown that optimism and innovativeness have a significant effect on perceived ease of use, and perceived ease of use has mediated effect between optimism, innovativeness and intention to use. However, discomfort and insecurity were found not to have significant effect on perceived ease of use. Consumers seeking optimistic and innovative thinking recognize that self checkout service is not difficult, easy to learn, and can be used without the help of employees. In addition, discomfort and insecurity in advanced technology do not significantly affect the convenience of the self checkout process. Future studies will require ongoing research on whether the results of this study differ in unattended checkout user characteristics or situational variables

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