P 비즈니스 디자인 체험관 계획안 = P Business Design Theme Park Plan

다국어 초록 (Multilingual Abstract)

Contemporary enterprises exist and are growing in social, economic and cultural environment with organizational structure or scope of their activities. Such a form of industry is changed from the times of selling hardware to the times of selling information, additional value and software and social structure is constructing an independent scope on its way of emerging individual images with respectively specialty and creativity in diverse human network and social structure. It was required to make a system to let people have a direct communion in two-way communication developed from one-way communication offering audio-visual elements through printing media or radio media and to maximize an effect of interaction. The purpose of the plan is to make the business design theme park as a field of communication to make a direct contact between enterprises and the public play a social role of enterprises, give an aesthetic and economic ripple effect to the pertinent area, improve reliability for enterprise policy and their products and raise images of enterprises by connecting with sale promotion ultimately. The plan put a focus on making a design theme park as a place for enterprises’ business publicity activities and to make them deliver their images effectively as a new field of business communication. General viewers can also have an opportunity to satisfy aesthetic and cultural desire. Therefore, it will contribute to improving viewers’ cultural sense of design.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 동선 및 평면계획
• 3. 결론