이유식에 대한 소비자 인식과 이용 실태에 따른 맞춤형 시판 이유식 구매 행동 분석 = Analysis of the Purchase Behavior for Commercial Weaning Food According to the Weaning Food Recognition and Utilization

다국어 초록 (Multilingual Abstract)

This study analyzed perceptions, usage patterns, satisfaction levels, and preferences regarding commercialweaning foods among 158 women raising infants aged 6 months to 2 years. The results showed thatcommercial weaning foods were mainly purchased by highly educated, high-income nuclear families in their 30s,with 81.6% initiating weaning before 7 months of age. Significant correlations were found between educationlevel and feeding method (p＜0.05), and between occupation and satisfaction with commercial weaning foods(p＜0.05). Not formula-fed infants showed the highest satisfaction with commercial weaning food (p＜0.05),and early weaning starters had a higher usage rate (p＜0.001). Those who completed weaning before 13 monthspreferred products priced under 4,000 KRW (p＜0.05). Consumers who consistently used commercial weaningfoods preferred price reductions, whereas dissatisfied consumers requested quality improvements (p＜0.05).
The study confirmed that convenience, affordability, nutritional value, and safety positively influenced consumersatisfaction. These results highlight the need for manufacturers to develop diverse products that reflectconsumer demands. Additionally providing professional guidance and stage-appropriate, customized weaningfoods may support healthier feeding practices during early childhood.