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      마데스트 패션(Modest Fashion)에 있어서 인비저블 메이크업(Invisible Makeup)의 여성성의 양식 = The Modality of Femininity of Invisible Makeup in Modest Fashion

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      https://www.riss.kr/link?id=A108918867

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      다국어 초록 (Multilingual Abstract)

      The objective of this research is to examine the modality of femininity expressed through use of ‘invisible makeup,’ as an attempt to achieve a refined appearance, which is related to the emerging global trend of ‘modest fashion.’ The research methodology involved the use of a qualitative approach, combining case studies identified through literature reviews and interviews. The advantage of relying on previous research and literature-based information and knowledge is that it can be applied with confidence to establish the objective of the research. The results were as follows: In the 21st century, the preference for ‘modest fashion’ among females is driven by freedom of choice. The true significance lies in the fact that makeup, as both a means for creation of a more attractive image and a source of enjoyment, naturally accompanies coverage of the body through fashion. ‘Invisible makeup’ is not only essential for maintaining a healthy appearance but is also connected with a personal outlet for self-expression. In addition, women practice the use of ‘invisible makeup’ as an attempt to harmonize with various modalities of femininity and for self- expression while embracing their own beauty.
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      The objective of this research is to examine the modality of femininity expressed through use of ‘invisible makeup,’ as an attempt to achieve a refined appearance, which is related to the emerging global trend of ‘modest fashion.’ The research...

      The objective of this research is to examine the modality of femininity expressed through use of ‘invisible makeup,’ as an attempt to achieve a refined appearance, which is related to the emerging global trend of ‘modest fashion.’ The research methodology involved the use of a qualitative approach, combining case studies identified through literature reviews and interviews. The advantage of relying on previous research and literature-based information and knowledge is that it can be applied with confidence to establish the objective of the research. The results were as follows: In the 21st century, the preference for ‘modest fashion’ among females is driven by freedom of choice. The true significance lies in the fact that makeup, as both a means for creation of a more attractive image and a source of enjoyment, naturally accompanies coverage of the body through fashion. ‘Invisible makeup’ is not only essential for maintaining a healthy appearance but is also connected with a personal outlet for self-expression. In addition, women practice the use of ‘invisible makeup’ as an attempt to harmonize with various modalities of femininity and for self- expression while embracing their own beauty.

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      참고문헌 (Reference)

      1 안채리 ; 임은진, "여대생의 퍼스널 컬러 인식, 메이크업 행동, 자아존중감, 신체 이미지 간의 관계" 대한미용학회 18 (18): 53-64, 2022

      2 이정민, "뷰티 인플루언서 해시태그 유형이 충동구매, 신뢰도, 행동의도에 미치는 영향" 대한미용학회 17 (17): 71-81, 2021

      3 이희지 ; 박선민, "뷰티 유튜브 콘텐츠 및 유튜버 특성이 뷰티 유튜브 콘텐츠 만족도에 미치는 영향" 대한미용학회 17 (17): 103-118, 2021

      4 한채연 ; 임정미, "대학생의 외모관리행동이 대인관계에 미치는 영향" 대한미용학회 17 (17): 501-509, 2021

      5 Rosenberg T, "Wrapped in meaning: Modest fashion as feminist strategy" 27 : 285-289, 2019

      6 Ünal RA, "Wardrobes of turkish-dutch women: the multiple meanings and aesthetics of muslim dress" University of Amsterdam 2013

      7 Listyani HR, "The concept of beauty and body consciousness of young muslim women at higher education in surabaya, indonesia" 12 : 2023-2046, 2020

      8 Dewan KY, "The co-opting of modest fashion"

      9 "The bold and the beautiful: Growing the modest fashion industry" The Economist Intelligence Unit Limited

      10 Kavakci E, "Religious being in fashionable bodies : the online identity construction of hijabi social media personalities" 39 : 1-19, 2016

      1 안채리 ; 임은진, "여대생의 퍼스널 컬러 인식, 메이크업 행동, 자아존중감, 신체 이미지 간의 관계" 대한미용학회 18 (18): 53-64, 2022

      2 이정민, "뷰티 인플루언서 해시태그 유형이 충동구매, 신뢰도, 행동의도에 미치는 영향" 대한미용학회 17 (17): 71-81, 2021

      3 이희지 ; 박선민, "뷰티 유튜브 콘텐츠 및 유튜버 특성이 뷰티 유튜브 콘텐츠 만족도에 미치는 영향" 대한미용학회 17 (17): 103-118, 2021

      4 한채연 ; 임정미, "대학생의 외모관리행동이 대인관계에 미치는 영향" 대한미용학회 17 (17): 501-509, 2021

      5 Rosenberg T, "Wrapped in meaning: Modest fashion as feminist strategy" 27 : 285-289, 2019

      6 Ünal RA, "Wardrobes of turkish-dutch women: the multiple meanings and aesthetics of muslim dress" University of Amsterdam 2013

      7 Listyani HR, "The concept of beauty and body consciousness of young muslim women at higher education in surabaya, indonesia" 12 : 2023-2046, 2020

      8 Dewan KY, "The co-opting of modest fashion"

      9 "The bold and the beautiful: Growing the modest fashion industry" The Economist Intelligence Unit Limited

      10 Kavakci E, "Religious being in fashionable bodies : the online identity construction of hijabi social media personalities" 39 : 1-19, 2016

      11 Hashem H, "Realizing the growth of modest fashion market-the fashion consumption behavior of muslim women in Europe" Copenhagen Business School 2018

      12 Lewis R, "Muslim fashion contemporary style culture" Duke University Press 109-162, 2015

      13 Benissan E, "Muslim consumers want luxury. they just can’t find it"

      14 Valanejad A, "More is more: the rise of the modest fashion movement"

      15 Lodi H, "Modesty: a fashion paradox" Neem Tree Press 8-10, 2020

      16 Lewis R, "Modest fashion: styling bodies, mediating faith" I. B. Tauris 360-362, 2013

      17 Lawton M, "Modest fashion: 'I feel confident and comfortable'"

      18 Locaria, "Modest fashion, major opportunity"

      19 Khan F, "Modest fashion : a booming global market"

      20 Wikipedia, "Modest fashion"

      21 Lewis R, "Marketing muslim lifestyle: a new media genre" 6 : 58-90, 2010

      22 Hassan HF, "Islamic and modest fashion lifestyle" 2 : 79-88, 2018

      23 Osam N, "Is the fashion world having a modest moment or cashing in on muslim women?"

      24 Ahmad N, "How modest is modest fashion? exploring notions of modesty within the context of muslim women's hyper visibility on instagram" KACP 2016

      25 Bucar E, "How iranian women turn “pious fashion” into under-the-radar dissent"

      26 Crumm D, "Global plus—baring souls: how modest fashion is upending anti-islamic bias and empowering woman of all faiths"

      27 Mahmoud O, "First-ever london modest fashion week makes its mark"

      28 Lohlker R, "Faces of contemporary Islam with perfect make-up" 1 : 92-104, 2022

      29 Afary J, "Critical theory, authoritarianism, and the politics of lipstick from the Weimar Republic to the contemporary Middle East" 6 : 1-26, 2018

      30 Kristin M. Peterson, "Beyond Fashion Tips and Hijab Tutorials: The Aesthetic Style of Islamic Lifestyle Videos" University of Michigan Library 40 (40): 2016

      31 Ranathunga GM, "An investigative study of modest fashion : the case of the western and central provinces of sri lanka" 105 : 182-196, 2018

      32 안채리 ; 임은진, "20대 여성의 메이크업 행동과 대인관계 및 심리적 안녕감 간의 관계" 대한미용학회 16 (16): 167-175, 2020

      33 Puente M, "'Modest fashion' fans are covering up-and making waves in USA"

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