태권도장 소셜네트워크(SNS)의 정보품질과 지속적 이용의도 간의 인과관계 = The Study of Multigroup Moderating Effects Between Taekwondo Place"s Information Quality and Continuous Use Intention According to Level of Use Satisfaction

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate the study of multigroup moderating effects between taekwoodo place"s information quality and continuous use intention according to level of use satisfaction. The subjects of this study were collected 286 school parents of taekwondo place in Seoul and Kyunggi-region in Korea. The survey questionnaires were used to collect the data. The questionnaires for information quality of SNS had been developed by Kim(2011), use satisfaction had been developed by An(2012) and Nae(2010) et al., and continuous use intention had been developed by Kim(2013) and Jee(2012). The statistical methods such as corelational analysis and multigroup structural equation model analysis were used to analyze the collected data for the this research goal by Spss 21. version and Amos 21.0 version. From the analysis of the data, From the analysis of the data, the study reached the following conclusions : First, there showed in the casual relationship between the latest of information quality and continuous use intention. Second, There were showed in the casual relationship between the reliability of information quality and continuous use intention. Third, There were showed in the casual relationship between the understandability of information quality and continuous use intention. Forth, there they didn"t show in the casual relationship between the diversity of information quality and continuous use intention. Fifth, there were a broad distinction between information quality and continuous use intention according to high and low group of use satisfaction.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과
• Ⅳ. 논의
• Ⅴ. 결론 및 제언
• 참고문헌