특급호텔 식음료 제품의 언어적 단서(네이밍)가 소비자의 감정, 지각된 맛, 구매의도에 미치는 영향 = The Effect of Verbal Cues (Naming) of Luxury Hotel Food and Beverage Products on Consumers’ Emotions, Perceived Taste and Purchase Intention

다국어 초록 (Multilingual Abstract)

Currently, the importance of the food and beverage sector in hotels is growing. When consumers purchase food and beverage products, they judge and determine the properties of food and beverage products through external clues. The most representative example of an external clue is a verbal clue, that is, the name of a food and beverage product. Consumers predict the taste and quality of food and beverage products through verbal clues, which can lead to purchasing activities. This study was conducted by setting different types of languages through the pronunciation of sounds, not ruptured sounds, to confirm the relationship between emotions, perceived taste, and purchase intention on linguistic cues. This study informs the importance of linguistic cues of luxury hotel food and beverage products by studying the effects of consumer emotions, perceived taste, and purchase intention through linguistic cues, and presents practical implications in that hotel companies can apply them to naming marketing research through linguistic cues.