국내 특1급 호텔에서 운영하는 Off-premise 레스토랑이미지에 관한 연구 = A Study on Off-premise Hotel Restaurant Image

다국어 초록 (Multilingual Abstract)

The purpose of this study is to research the effect of restaurant image on customer satisfaction and customer loyalty in the off-premise restaurants run by super deluxe hotels.Seven underlying dimensions of restaurant image were identified; hygiene, interior and atmosphere, menu, price and beverage service, service recognition, service responsive, and employee attitude and appearance.Except for service recognition factor, six other restauarants image factors have meaningful influence on general customer satisfaction and expectative satisfaction. And all seven factors have meaningful influence on revisit intent, and six other restaurant factors except for restaurant responsive have meaningful influence on recommendation. And the managerial implications of these results for restaurant image are examined.

참고문헌 (Reference)

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