중소제조업체의 PB 생산 관여의 동기적 요인이 기업성과에 미치는 영향 = The motivation of PB production engagement on manufacturing small and medium-sized enterprises` performance

다국어 초록 (Multilingual Abstract)

This study examines how manufacturing SME`s Private Brand(hereafter called PB) production motivation, specifically rent-seeking motivation and loss-avoidance motivation influences their performance. The explicit purpose of this study was to reveal the mechanism through which manufacturing SME`s PB production motivation affects the firm`s performance. Drawing on the resource based theory, we hypothesized the relationship between firm`s PB production motivation(rent-seeking motivation: brand capability, R&D capability, loss-avoidance motivation: brand reputation, and channel bonding capabilities) and performance(financial performance and market performance) through the engagement of PB production. To test the hypotheses, reponse were obtained from 201 manufacturing SME`s in South Korea. The proposed model was estimated using structural equation modeling. The results indicated that R&D capabilities, brand reputation, and channel bonding capabilities were positively related to the engagement of PB production, but marketing capabilities was not. Also, the engagement of manufacturing SME`s PB production positively associated firms` financial and market performance. The theoretical and practical implications of the present research are discussed, together with its limitations.

참고문헌 (Reference)

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