사회체육학 : 서울광장 스케이트장이 시민 만족도와 구전의도, 재방문에 미치는 영향 = The Effect of the Skating Rink in the Seoul Plaza on Citizens’ satisfaction, word-of-mouth intention and revisit

다국어 초록 (Multilingual Abstract)

This study was intented to present the suggestive point for the effective management plan of the first developed skating rink in the Seoul Plaza lovable from citizens. For this purpose, it attempted to investigate the effect of its service quality on citizens' satisfaction, word-of-mouth intention and the revisit and what difference there was in service quality according to their demographic characteristics.To attain the goal of this study, the final questionnaire research was conducted for 354 persons. To analyze the difference in the perception of service according to demographic characteristics, the T-test and one-way ANOVA was conducted, and to identify citizens' behavioral intention, multiple regression analysis was conducted. As a result, the following findings were obtained:First, it was found that there was a significant difference in food & beverage service and use service according to sex and that there was a significant difference in operation service and event and program services according to marital status. And it was found that there was a significant difference in event and program services according to the educational level and that there was a significant difference in operation service and event and program services according to age. It was found that there was a significant difference in operation service, food & beverage service, safety service and use service according to occupations and that there was a significant difference in use service according to total monthly household income.Second, an attempt was made to analyze the effect of service quality in the skating rink on citizens' behavior. As a consequence, it was found that service quality attributes such as operation service, event and program service, safety service and the like had a significant effect on visiting citizens' satisfaction and that operation service, safety service and the like had a significant effect on their word-of-mouth intention. And it was found that operation service, safety service and the like had a significant effect on their intention to revisit.

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