Under the uncertain business environment, many corporations are required to develop the ability of coping with change, to discover new growth engines and to procure the flexibility for the continuous business survival. This paper suggests a goal orien...
Under the uncertain business environment, many corporations are required to develop the ability of coping with change, to discover new growth engines and to procure the flexibility for the continuous business survival. This paper suggests a goal oriented and innovative methodology, named as, GDI(Goal Driven Innovation) to enhance quality competitiveness in industry. Here we present the basic concept of GDI and its 4-phase procedure, DGAP(Define, Goal Setting, Analysis, Practice). The procedure of DGAP is explained in detail by illustrating a case study performed in Korea. Through GDI, we can implement a common language for organizational innovation and improve global quality competitiveness in both products and service industries.