정보흐름 분석을 이용한 SNS 신뢰 평가 모델 = Trust Evaluation Model using Information Flow Analysis for Social Network Services

다국어 초록 (Multilingual Abstract)

In this paper, we will focus on the problem of trust of information that should be determined in order to maximize social value of SNS, which is getting more and more social impact power. We analyze the characteristics of the SNS and the user behavior on the SNS, define the factors that affect the SNS trust level, and design a trust evaluation model that can estimate the trust level on the information distributed SNS. In this paper, we define the concept of trust in SNS and derive the factors influencing trust. The proposed metric can be used as an indicator for evaluating the trust level of information circulated through SNS at the user level and predicting the formation of social trust through SNS.

참고문헌 (Reference)

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