왜 당위적 원론은 실현될 수 없을까? 생태주의 기반의 PR정치를 통한 문제 해법 제안 = Why Can`t We Realize Ought-to-be Idea? Recommendation on Fundamental Problem Solving Methods by Way of Ecologism-based PR Politics

다국어 초록 (Multilingual Abstract)

PR politics is different from politics publicity. The core of PR philosophy is relationship and it is applicable to PR politics. Receiving ancient original Confucianism, Buddhism, Taoism. we may get PR politics based on ecologism and we can solve many problems with which our people is confronted. From the beginning of human being, persons can not be perfect and have two faced original nature under the reason and emotion. So we can execute PR politics not on the public sphere that is motivated by human’s ration but on the natural ground that is motivated by human’s nature. On this natural ground this essay recommends 3 ecologism that is eco, life, existence. It is the orientation of PR politics based on ecologism. Joining together this essay also recommends 10 pratical ways to PR politics. The era of low growth is coming. If low growth of economy becomes serious and people experience low growth, ecologism will not be ought-to-be idea, but be inevitable problem. Ecologism-based PR politics may include economism that is divided by right and left sides. Then hegemony is on ecologism, then ecologism- based PR politics may recommend fundamental direction and methods to solve many problems with which we are confronted.