경험 가치 향상을 위한 UX 디자인 기반의 스페이스 브랜딩 공간 특성 연구 -인테리어브랜드 쇼룸을 중심으로- = A Study on the Spatial Characteristics of UX Design-Based Space Branding for Enhancing Experiential Value - Focusing on Interior Brand Showrooms -

다국어 초록 (Multilingual Abstract)

As the flow of time change, spaces are gradually embracing new paradigms, and domestic and international brands are presenting trends that utilize space in response to the emergence of various consumption patterns. This study emphasizes the importance of spatial experiences provided by brands and aims to analyze the characteristics of space branding based on UX design. As a research method, this study reviews the key concepts and characteristics of UX design and space branding based on prior research.
Additionally, it selects domestic and international interior brand showrooms as case studies to evaluate UX design elements and spatial characteristics. The results identify eight components of UX design: ‘sensory stimulation,’ ‘symbolism,’ ‘interactivity,’ ‘extraordinariness,’ ‘accessibility,’ ‘informativeness,’ ‘associativity,’ and ‘reliability.’ Similarly, the characteristics of space branding are classified into eight categories: ‘engagement,’ ‘relationship,’ ‘playfulness,’ ‘visuality,’ ‘differentiation,’ ‘informativeness,’ ‘sustainability,’ and ‘experientiality.’ These derived characteristics were found to be interrelated through relationships. The study confirms that UX design elements play a crucial role in space branding and contribute to enhancing user experience. However, the case analysis revealed some limitations, such as a lack of diversity in experience delivery methods and the limited scope of content. To address these issues, the study suggests the need for more multi-layered experience design strategies. This research provides practical implications for UX design-based space branding studies. Furthermore, future research aims to analyze brand spaces across various industries to derive more comprehensive design strategies.