가상융합 무용 생태계의 가능성과 쟁점 = The Potential of XR-Dance Ecosystem

다국어 초록 (Multilingual Abstract)

The purpose of this study is to explore the XR-dance ecosystem converged with physical and virtual world and to discuss the potential of new value network in dance industry. To verify the XR-dance ecosystem that combines physical and virtual experiences and to connect the performance and participation in dance, literature research and in-depth interviews with experts were conducted. Based on service value network model, the current Dance Ecosystem (As-Is) and the XR-Dance Ecosystem (To-Be) were derived. As a result of the analysis, the As-Is model did not show a link between the performance and the participatory dance market, and in XR-Dance Ecosystem (To-Be), new stakeholders were included at each stage. In creation, dance expression in virtual space and content IP were included, in planning/production, content producers appeared, and in distribution, a real-time virtual platforms appeared. In consumption, the audience in the performance and dance participants were expected to be integrated and form a community in the virtual platforms, and IT companies have been added in service provider to support the platforms. Finally, XR-dance ecosystem creates new opportunities through the service value networks. In addition, it is discussed that implementing the physical liveness in virtual space is a new challenge. This study can be used to establish the dance industry converged with technology.