한국 게임기업의 중국시장내 발전전략 = Development Strategy of Korean Game Company in China

다국어 초록 (Multilingual Abstract)

On-line game industry is grown up with the development of the internet. That brings the synergy effect to many amusement industries. Recently, on-line game industry stands in the center of the cultural and industrial value, that is growing as a leader in the digital entertainment filed.
The development of Chinese on-line game industry is impressive since 2000. In 2010, Chinese game users reached 120 milion, and Chinese game market size was 37.6billion yuan. Chinese game users and game market are growing at a rapid pace. So Chinese on-line game market was receiving much recognition internationally.
Competition is intense at Chinese game market now. In this high competitive market, it is important for Korean game companies to differentiate themselves if they are going to have a chance at success.
In this study, it is described the present status and strategy for the development of Korean game company in Chinese market by using SWOT analysis. The SWOT analysis yields eight strategies. First, Korean game company needs segmentation strategy for Chinese game market. Second, that has to develop a on-line game suited to Chinese local culture. Third, that needs to make a indigenous brand of Korean game. Fourth, Korean game publisher supports and promotes a game developing company strategically. Fifth, Korean game company should offer prompt technical support and push forward a glocalization strategy. Sixth, that makes a strategy to extend game market territory through diversifying platform. Seventh, that suggests a internet based business strategy in China game market. Eighth, the Korean goverment needs to support on-line game industry to get rid of legal barrier between China and Korea.
These strategies would help Korean game company to be developed in Chinese market.

목차 (Table of Contents)

• Ⅰ. 서론= 1
• 1. 연구문제의 제기 및 목적= 1
• 2. 연구의 방법 및 구성= 2
• Ⅱ. 온라인 게임의 특성= 4
• 1. 온라인 게임 산업의 개요= 4
• 2. 온라인게임의 산업구조= 11
• Ⅲ. 한국과 중국의 온라인 게임업체 및 시장 현황= 18
• 1. 한국 온라인 게임기업의 현황= 18
• 2. 중국 온라인 게임업체 및 시장 현황= 20
• 3. 한국 게임기업의 해외시장 진입 및 발전 전략과 관련된 이론 연구= 27
• Ⅳ. 한국 게임기업의 중국시장내 발전을 위한 SWOT 분석 및 발전전략= 37
• 1. 중국 온라인 게임시장에 대한 특징 분석= 37
• 2. 한국 게임기업의 중국시장내 발전을 위한 SWOT 분석= 54
• 3. 중국 시장에서 한국 게임기업의 발전전략= 61
• V. 결론= 70
• 1. 연구 결과 및 결론= 70
• 2. 연구의 한계 및 향후 연구 방향= 73
• 참고문헌= 75