한국 醫藥品 流通構造의 實態와 改善 方案에 관한 硏究

다국어 초록 (Multilingual Abstract)

The purpose of this paper is to research for refrom measures in absurdity resulted form the complex distribution structure of pharmaceutics in Korea, whose char-acteristics we must observe in order to conclude upon this study.
Medical goods, from factory to the consumers, should be treated by the specialists in this field in a very careful manner. Because it plays an important role in human lives and health, the flow of these marketing goods should be aimed toward maximzing consumer's satisfaction and contributing to develop the whole social welfare. The Distributiong Structure of medical goods should be different from that of the other general goods keeping in mind these factors. However, being it too a business item, many have ignored these factors and have heavily weighed more importance, as to the other general business items, in total profit. Thus, in Korea, bringing about many problems within the framework of the flow. Though the existing problems are in many ways main sections. Following the problems will be the remedies in developing a smooth flow, simplicity, and also fulfilling the ultimate goal of this market in our society.
Going into depth with observation in this study, we can subdivide the problems existing in the system into the folling. When solving these problems with the given remedies, newly developed marketing concept will have been risen, consisting of improvements of production flow, promotion of a sound improvement in the distribution channels and the maintenance of it, reduction of add on cost while going though the flow, reforming the distributing structure, keeping in mind the satisfaction and welfare of the consumers as the key element in production.
PROBLEMS
1) The complexity of distributing channel
2) Significant differences between real price from nominal price.
3) Small scale distributing agencies(wholesale and retail)
4) Overlapping functions of Distributing Institutions
REMEDIES
1) Rationalization of policy on distribution channels based upon wholesales and retails creating a common ground.
2) prevention of fierce competition through desirable quality and quantity con- trol.
3) Development and strengthening of wholesales through merging of small firms in pharmaceutics, organizing a union among the wholesalers to regulating the flow of the distribution.
4) Fixing to a high and a good standard through regulation laws such as prescription being filled not at the hospital but at a pharmacists. Summing, as a division in the function of medical field and pharmaceutics. To also perfect the existing standard retail pricing system and to put it into practice.

목차 (Table of Contents)

• 목차
• 第1章 序論 = 1
• 第1節 硏究의 目的 = 1
• 第2節 硏究의 方法 및 構成 = 2
• 第2章 流通構造와 經路에 대한 理論的 考察 = 4
• 第1節 流通構造의 意義와 發達 = 4
• 第2節 流通經路의 槪念 = 5
• 第3章 우리나라 醫藥品業界의 現況과 流通構造의 分析 = 10
• 第1節 醫藥品의 槪念 = 10
• 第2節 우리나라 醫藥業界의 現況 = 14
• 第3節 우리나라 醫藥品流通構造의 分析 = 22
• 第1項 醫藥品流通構造의 特質 = 22
• 第2項 醫藥品製造企業의 分析 = 23
• 第3項 醫藥品販賣業所의 構造的 背景 = 33
• 第4項 우리나라 醫藥品流通經路의 分析 = 42
• 第4章 우리나라 醫藥品流通構造의 問題點 = 47
• 第1節 醫藥品流通經路의 問題點 = 47
• 第2節 醫藥品製造企業의 問題點 = 49
• 第3節 都賣商의 問題點 = 50
• 第4節 小賣商의 問題點 = 51
• 第5章 우리나라 醫藥品流通構造의 改善方向 = 53
• 第1節 醫藥品流通構造改善의 基本方向 = 53
• 第2節 醫藥品流通構造經路의 再整備 = 54
• 第3節 製造企業 側面에서의 改善方向 = 55
• 第4節 都賣商의 流通機能强化 = 57
• 第5節 法的·制度的 改善 = 59
• 第6章 結論 = 61
• 參考文獻 = 63
• Abstract = 65