Development Mechanism of Cross-Border E-commerce and Logistics in China : Focused on JD.com

다국어 초록 (Multilingual Abstract)

Cross-border e-commerce, especially in China, has been favored by businesses in recent years. A large number of companies are experimenting with cross-border commerce, which greatly promotes the rapid development of cross-border e-commerce. While, as a lifeline for cross-border e-commerce, cross-border logistics is difficult to adapt to high-speed development, which to some extent hampers the smart development of cross-border e-commerce. In this contradiction, it is necessary to promote the integrated development mechanism of cross-border e-commerce and logistics to solve the problem of the inconsistent pace of development between them. This article takes as a starting point the current situation of integration of cross-border e-commerce and logistics, showing the close relationship between the two. In its first stage, we analyzed the internal and external problems caused by lack of coordination and mutual trust, the regulatory and supervisory system aiming to develop the infrastructure and the talent fostering systems. Then we took the example of JD.com's cross-border e-commerce logistics mechanism implemented by the vision based on the development mechanisms of JD.com's cross-border activities to formulate its development strategy. Finally, the corresponding solutions are proposed to provide a smart integration of cross-border e-commerce and logistics based on the development strategies of JD.com.

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