후각 아이덴티티 구축을 위한 서울향기 개발에 관한 연구 = A Study of developing the incense of Seoul to build the olfactory identity

다국어 초록 (Multilingual Abstract)

As the olfactory sense is revealed stimulate the sensitivity, memory and conduct of human being more than other senses, it is applied to make a brand which is stronger and lasts longer in sensitivity. Numerous companies, who find the importance and necessity of the olfactory sense introduce the own scent of brand. Future of the brand identity construction not only creates a new sense appeal, it confirms the sense property which brand possesses. Like this property is a possibility of becoming the trademark from brand expansion of most. It puts out a affirmative synergy in the complex junction situation which the consumers are having and it needs to confirm a sense signature for the brand quality. Therefore, if it can apply the olfactory sense, which connects directly with a brain of a human being and goes over a category of a visual and graphic, to construct the brand identity. It would be a new method to raise the value of the brand and strengthen the identity. In this research, the scent is adopted as a brand identifier, also investigate a form and quality of the olfactory identity by research the use cases of the brand`s own olfactory identity. Moreover, it would introduce the process of the incense of Seoul to embody the effective olfactory identity and seek for direction for improvement.

참고문헌 (Reference)

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