This study focuses on the Alternative Culture’s magazine project that attempted to enlighten Korean society in the reverse direction by capturing the voices of youth in the 1990s when they emerged as consumers and producers of culture. Alternative C...
This study focuses on the Alternative Culture’s magazine project that attempted to enlighten Korean society in the reverse direction by capturing the voices of youth in the 1990s when they emerged as consumers and producers of culture. Alternative Culture still adhered to the concept of culture as a practical ground for forming alternative subjects in the 1990s, and employed a strategy to urgently raise youth issues amid rhetoric of crisis that the cultural logic of post-industrial society was being brought to the fore. Issue 13, New Youth Stories 1(May 1997) and Issue 14, New Youth Stories 2(December 1997), were attempts to read youth culture stemming from such awareness of the crisis. In Chapter 2, this study focused on the fact that Alternative Culture did not use the existing method of enlightening youth, but constituted a reverse enlightenment that enlightened adults through reading ‘youth culture’. In the writing that attempted to speak to the youth as an adult who was not a party, the attitude was to listen to the youth’s voice as the voice of a subordinate subject, and to analyze and interpret the youth’s voice and subculture for the decolonization of Korean society. It can be seen that the eyes looking at the required text appear simultaneously. In Chapter 3, this study focused on how the voices of those who were considered ‘bad’ youth in the 1990s appeared in the pages of Another Culture’s magazine. Called out-of-school teenagers, cyberkids, and Oppa’s unit, they breathed the “cyberspace” that emerged in the 1990s and the “hybridity” of pop culture, dismantling hierarchical differentials such as adults/children, real world/virtual world, high culture/low culture, and underground/popularity. The youth’s claim for freedom and liberation did not stop at just asserting their ‘freedom’ and ‘liberation’, as they were approaching cultural democracy by dismantling various hierarchical dichotomies. It is clear that the magazine project of Alternative Culture contributed to the emergence of youth voices with a new ‘status’. However, its limitations can also be found in the fact that the enlightened desires and voices of adults who demanded another sound ‘citizenship’ partially existed.