This study explored factors affecting the continuously intention to use of virtual fitting applications using augmented reality by applying sportswear. First, perceived informativeness had a positive effect on perceived ease of use and perceived usefu...
This study explored factors affecting the continuously intention to use of virtual fitting applications using augmented reality by applying sportswear. First, perceived informativeness had a positive effect on perceived ease of use and perceived usefulness. Second, perceived innovativeness had a positive effect on perceived ease of use and perceived usefulness. Third, perceived ease of use had a positive effect on perceived usefulness. Fourth, perceived ease of use and perceived usefulness had a positive effect on continuously intention to use.