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https://www.riss.kr/link?id=O38104970
1994년
eng
0098-9258
SSCI
학술저널
ADVANCES IN CONSUMER RESEARCH
147-152 [※수록면이 p5 이하이면, Review, Columns, Editor's Note, Abstract 등일 경우가 있습니다.]
0915552329
21st Annual conference
Nashville; TN
1993; Oct
0
상세조회0
다운로드
A Re-Examination of the Relative Persuasiveness of Comparative and Noncomparative Advertising
African American Vernacular English in Advertising: A Sociolinguistic Study
"An Advertising Potpourri": Some Comments and A Unifying Theme
Consumer Choice as an Evolutionary Process: An Operant Interpretation of Adopter Behavior