남자 중 고등학생의 자기이미지와 의복추구이미지에 대한 연구 = A study on the Self Image and Clothing Preference Image of Male Adolescents

다국어 초록 (Multilingual Abstract)

The purposes of this study were 1) to classify wearing situation of male adolescents and 2) to classify self-image and CPI(Clothing Preference Image) of male adolescents and 3) to segment consumer group by self-image and to find the differences in self-image and CPI by situation among groups.
For the data collection a questionnaire was distributed to male adolescents who were residents in Seoul and Taejeon. The statistics used for the data analysis were factor analysis, multiple dimensional scale, mean, percentage, peason-correlation, cluster analysis, one-way ANOVA, Duncan-test by the SPSSWIN program.
The results of this study are as follows: 1) The self-image of male adolescents is categorized by seven factors; sophisticate and fashion conscious, active, practical and realistic, flank and pure, younglooking, feminine, and slender. Based on seven factors, the consumer group is categorized to five groups; practical and realistic Groupi, young-looking and feminine Group2, characterless Group3, active Group4, sophisticate and flank Groups. 2) Wearing situations are divided into three categories; in downtown, in urban, at festival. In downtown, CPI are divided into six elements; ornamental, simple, sexy, feminine, neat, young, and sophisticate. In urban, CPI are divided into five elements, ornamental, simple, sexy, feminine, young-looking, and sophisticate. At festival, CPI are divided into four elements; unique, simple, feminine, and formal.
To conclude, the male adolescent consumers are categorized by self-image, and the different CPIs are sought by different wearing situations.