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2 "플로우가 온라인게임의 애호도와 구전에 미치는 영향 브랜드매력성과 브랜드일체감의 매개적 영향 마케팅연구" 93-120, 2003
3 "프로스포츠 리그의 타이틀 스폰서십이 기업 마케팅 커뮤니케이션 효과에 미치는 영향" 40 (40): 487-502, 2001
4 "프로스포츠 리그의 타이틀 스폰서십이 기업 마케팅 커뮤니케이션 효과에 미치는 영향" 40 (40): 487-502, 2001
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