The purpose of this study was to develop a scientific festival programs based on history. To develop programs, this study researchers used various methods including history books about Jang, Young-sil, surveys from potential visitors, consultings from...
The purpose of this study was to develop a scientific festival programs based on history. To develop programs, this study researchers used various methods including history books about Jang, Young-sil, surveys from potential visitors, consultings from history experts.
This study provided experience and participation based scientific programs. This study also analyzed resources and provided SWOT of this festival, strategy model based on target market, and positioning for the festival.