구조방정식을 활용한 복합테마형 쇼핑몰의 집객요인과 재방문 의도 실증분석 = Analysis of Attraction Factors of Thematic Complex Shopping Mall on Visitor Satisfaction and Revisit Intention by Structural Equation Model

다국어 초록 (Multilingual Abstract)

Commercial space has transformed from a simple place where commodities are brought and sold to malling space such as shopping and entertainment. Moreover, with the advent of neo-liberalism, consumers have been more concerned with the value-oriented emotional consumption than the quantity-centered reasonable consumption, and valued complex consumption than unitary consumption, focusing on emotion and experience. under this circumstance, this study tries to investigate and verify distinctions from past commercial facilities, diverse aspects of consumption, and behavioral factors about thematic complex shopping mall by closely examining attraction factors and causes of complex shopping mall. The analysis have shown that locational factors, emotional and experiential factors, and thematic factors have a positive effect on visitor satisfaction both directly and indirectly and it also positively affects revisit intention with mutual relationship. As a result, It is critical for thematic complex shopping mall to extend customers` intended stay, induce their revisits, and ultimately maximize customer satisfaction in the way of providing space for leisure, culture and relaxation.

목차 (Table of Contents)

• 1. 서 론
• 2. 연구대상지 선정과 요인탐색
• 3. 분석의 틀 및 현황분석
• 4. 요인별 구조적 관계분석
• 5. 결 론
• 주
• 참 고 문 헌