모바일 메신저 상의 아이콘형 광고 노출이 소비자반응에 미치는 영향

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 배경연구
• 3. 연구설계
• 4. 연구결과
• 5. 소비자 반응을 반영한 아이콘 광고 디자인 사례 연구 및 개발
• 6. 결론 및 제안
• References
• 초록

참고문헌 (Reference)

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2 양영종, "모바일광고의 효과과정에 관한 연구" 한국광고학회 20 (20): 221-236, 2009

3 박진표, "모바일 광고의 수용자 반응에 관한 연구: TAM(기술수용모델)을 중심으로" 한국OOH광고학회 7 (7): 71-103, 2010

4 최인규, "모바일 광고 회피 행동에 영향을 미치는 요인에 관한 연구" 한국소비자·광고심리학회 9 (9): 523-547, 2008

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