마을중심 6차산업화 활성화를 위한 재방문요인 연구 = Study on Revitalization Plan of 6th Industrialization Promotion Village

다국어 초록 (Multilingual Abstract)

This study aims to suggest a revitalization plan what to provide in which phase of production·processing·experience·sales based on the analysis on influence factors of visitors` revisit to the 6th industrialization promotion village such as visit satisfaction, village scenery, village experience, and village service. Questionnaire survey was conducted on visitors to the 6th industrialization promotion village regarding village visit pattern, agricultural·special products purchase pattern, visit satisfaction, and revisit intention in order to grasp influence factors of their revisit and to this end, such analyses are done as correlation analysis, stepwise regression analysis, and multiple regression analysis. According to result of analysis, village experience had the most influence on village revisit; and then, following things had significant influence in the order of village scenery, village service, age, satisfaction with mulberry juice, and recognition of silkworm egg effect. It is required to secure target visitors and to develop systematic and diversified programs for revitalization of the 6th Industrialization Promotion Village and to consider a plan to commercialize local agricultural·special products of mulberry and silkworm connected to village development project for the purpose of synergy effect. Therefore, it is necessary to improve visitors` recognition of mulberry and silkworm and to expand consumption through various experience activities such as food, processing of mulberry and silkworm, and planted seedlings.