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1 Dain Leathem, "Working Tourist Serious Leisure: A Qualitative Study of Irish and New Zealand Leaders in South Korea" 사람과세계경영학회 23 (23): 85-101, 2018
2 Seolwoo Park, "What Do Recreational Shoppers Want to Achieve from Shopping? The Importance of Excitement in Leisure Shopping" 사람과세계경영학회 23 (23): 15-23, 2018
3 Dirk. M, "Verticalization : The impact of channel strategy on product brand loyalty and the role of involvement in the fashion industry" 35 : 289-297, 2006
4 Vargo, S. L., "The four service marketing myths : remnants of a goods-based, manufacturing model" 6 (6): 324-335, 2004
5 Borden, N. H., "The concept of the marketing mix" 4 (4): 2-7, 1964
6 Neil, H. B., "The concept of the marketing mix" 4 (4): 2-7, 1984
7 Porter, M. E., "The competitive advantage of nations" the free press 1990
8 Porter, M. E., "The competitive advantage : creating and Sustaining Superior Performance" Free Press 1985
9 Seliger, H. W., "Second language research methods" Oxford university press 1989
10 Parasuraman, A., "SERVQUAL : A multiple item scale for measuring consumer perceptions of service quality" 64 (64): 14-40, 1988
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