모발 염색 유형별 관리실태 및 만족도 차이 = Differences in Management Status and Satisfaction by Hair Dye Type

다국어 초록 (Multilingual Abstract)

Purpose: This study compared product and hair satisfaction between self-dyeing and salon dyeing, analyzed the advantages and disadvantages of each dyeing method, and identified strategies to improve future dyeing management and services. Methods: A survey was conducted from March 14, 2023 to March 31, 2023. In total, 466 copies were used for the final analysis, which targeted adults who had received hair dyeing at a beauty salon or at home within the past 6 months. Results: In terms of product and hair satisfaction, satisfaction with salon dyeing was significantly higher than that with self-dyeing. In the sub-item analysis, satisfaction was higher for salon dyeing than for self-dyeing concerning product odor, hair coloring power, hair damage, and product quality. Conclusion: Hair salon dyeing provides high satisfaction to consumers through professional hair care and high-quality products. These findings are expected to contribute to the qualitative improvement of dyeing services by providing practical applications in the field and future research directions.