유튜브 콘텐츠 〈火力朝鮮〉의 成果와 視聽層 分析 = The Outcomes of the YouTube Channel “The Age of Gunpowder in Joseon” and an Analysis of Its Viewers

다국어 초록 (Multilingual Abstract)

This paper intends to examine the outcomes of the Jinju National Museum’s YouꠓTube channel “The Age of Gunpowder in Joseon” and reasons for its success. It proposꠓes a direction for future productions.
“The Age of Gunpowder in Joseon” channel was created in order to transform reꠓsearch findings on small gunpowder weapons in Korea during the Joseon Dynasty era into online content. The production strategy included a collaboration involving a YouTuber specializing in military matters and a selection of diverse and timely topics made by the museum. This strategy helped expand the production company’s capabilities and enhance the reliability of the videos. Some of the themes of the videos were selectꠓed to promote related special exhibitions and the branding of the content. Moreover, the branding of another subject “‘The Age of Gunpowder in Joseon’ Cinema” was conducted.
According to the analysis of viewers of “The Age of Gunpowder in Joseon,” they appeared to remain loyal to the channel’s postings. When videos were uploaded, viewers were likely to click on them, like them, and add comments. Viewers were predominantly males in their 20s through 50s, and videos related to war history and weaponry were more in demand than historical content. In particular, a high demand was observed from viewers for realistic war scenes. Moreover, the analysis of viewers revealed that catchy titles and thumbnails could attract younger audiences. It also confirmed of the presence of foreign viewers.
In the comments, viewers of “The Age of Gunpowder in Joseon” praised the videos themselves, but expressed mixed feelings about Joseon-era Korea. Furthermore, they articulated a thirst for visual representations of historical narratives of wars and a desire for new knowledge not found in textbooks.
By synthesizing such information, this paper argues for a need to establish strategies for the future production of videos for “The Age of Gunpowder in Joseon.” These strategies include the maintenance of the current framework, the discovery of new topics, the attraction of new viewers through diverse and popular subjects, and the broadening of the content in line with the expansion of the museum brand. The paper also stresses that the achievements of “The Age of Gunpowder in Joseon” can be sustained only if ongoing research precedes the execution of these strategies.

목차 (Table of Contents)

• Ⅰ. 머리말
• Ⅱ. 〈火力朝鮮〉 콘텐츠 製作 背景과 製作戰略·成果
• Ⅲ. 視聽層의 性格과 視聽 이유
• Ⅳ. 맺음말