RISS 검색 - 학위논문 상세보기

국문 초록 (Abstract)

본 연구는 두 가지 과제로 진행되었다. 연구 1에서는 위탁급식업체 Y세
대 직원들을 대상으로 내부마케팅의 정도에 따른 이직의도, 직무열의, 조
직시민행동의 차이분석을 실시하였으며, 내부마케팅 하위요인인 경영층지
원을 비롯하여 총 5개 하위요인별 평균수준을 측정하고 그 평균의 높고
낮음에 따라 이직의도, 직무열의, 조직시민행동에 구분 가능한 시사점을
도출하였다.
또한, 연구 2에서는 위탁급식업체 Y세대 직원들의 내부마케팅, 이직의
도, 직무열의, 조직시민행동의 구조적 관계에 대한 연구를 통해 내부마케
팅 5개 하위요인과 이직의도, 직무열의 및 조직시민행동의 5개 하위요인
에 대한 각각의 영향관계를 분석하였다. 이를 토대로 국내 위탁급식업체
Y세대 직원들에 대한 인사관리 참고 자료를 제공하고자 한다. 설문은 위
탁급식업체 2곳에 근무하는 Y세대 직원들을 대상으로 이루어졌으며 조사
된 설문데이터를 바탕으로 SPSS(버전 22.0)와 AMOS(버전 23.0)를 활용
하였으며, 작업을 통해 파악된 결과는 다음과 같다.
첫째, 경영층지원의 높고(n=186) 낮음(n=118)에 따른 직무열의, 이직의
도, 이타심, 성실성, 시민의식, 예의, 그리고 스포츠맨십의 차이 검증 결과
직무열의, 예의, 스포츠맨십이 유의한 차이가 있는 것으로 나타났다.
둘째, 교육훈련의 높고(n=182) 낮음(n=122)에 따른 직무열의, 이직의도,
이타심, 성실성, 시민의식, 예의, 그리고 스포츠맨십의 차이 검증 결과는
직무열의만 유의한 차이가 있는 것으로 나타났다.
셋째, 보상시스템의 높고(n=154) 낮음(n=150)에 따른 직무열의, 이직의
도, 이타심, 성실성, 시민의식, 예의, 그리고 스포츠맨십의 차이 검증 결과
는 직무열의와 스포츠맨십이 유의한 차이가 있는 것으로 나타났다.
넷째, 내부의사소통의 높고(n=147) 낮음(n=157)에 따른 직무열의, 이직
의도, 이타심, 성실성, 시민의식, 예의, 그리고 스포츠맨십의 차이 검증 결
과는 직무열의와 이직의도가 유의한 차이가 있는 것으로 나타났다.
다섯째, 권한위임의 높고(n=116) 낮음(n=188)에 따른 직무열의, 이직의
도, 이타심, 성실성, 시민의식, 예의, 그리고 스포츠맨십의 차이 검증 결과
는 직무열의, 이타심, 그리고 성실성이 유의한 차이가 있는 것으로 나타
났다.
여섯째, 내부마케팅 하위요인 중 내부의사소통은 이직의도에 유의한 영
향관계가 있음이 증명되었으며 또한, 내부마케팅 하위요인인 교육훈련, 보
상시스템, 내부의사소통은 직무열의에 유의한 영향관계에 있는 것으로 나
타났다.
일곱째, 이직의도는 조직시민행동의 하위요소인 스포츠맨십에 유의한
영향관계에 있는 것으로 나타났다.
여덟째, 직무열의는 조직시민행동 하위요소인 이타심, 성실성, 시민의식,
에의, 스포츠맨십에 유의한 영향관계에 있는 것으로 나타났다.
아홉째, 내부마케팅 하위요인인 교육훈련은 조직시민행동 하위요인인
이타심, 예의에 유의한 영향관계에 있는 것으로 나타났으며 또한, 내부마
케팅 하위요인인 내부의사소통은 조직시민행동 하위요인인 시민의식에 유
의한 영향관계가 있는 것으로 나타났다.
본 연구 결과는 국내 위탁급식업체의 주요 구성원인 Y세대 직원들에
대한 인사관리 방안을 시대 흐름에 맞도록 향상 시킬 수 있는 참고자료로
써 활용될 수 있을 것이다.

번역하기

본 연구는 두 가지 과제로 진행되었다. 연구 1에서는 위탁급식업체 Y세 대 직원들을 대상으로 내부마케팅의 정도에 따른 이직의도, 직무열의, 조 직시민행동의 차이분석을 실시하였으며, 내...

목차 (Table of Contents)

1. 서론 ···················································································································1
1.1. 연구배경 및 필요성 ····················································································1
1.2. 연구목적 ········································································································6
1.3. 연구의 범위와 방법 ··················································································8
1.3.1. 연구범위 및 방법·····················································································8

1. 서론 ···················································································································1
1.1. 연구배경 및 필요성 ····················································································1
1.2. 연구목적 ········································································································6
1.3. 연구의 범위와 방법 ··················································································8
1.3.1. 연구범위 및 방법·····················································································8
1.3.2. 연구의 구성·····························································································11
2. 이론적 배경 ·····································································································13
2.1. 위탁급식업체 ······························································································13
2.2. Y세대 ···········································································································16
2.2.1. Y세대 개념 ····························································································16
2.2.2. Y세대 특징 ····························································································18
2.3. 내부마케팅··································································································21
2.3.1. 내부마케팅의 개념 ···············································································21
2.3.2. 내부마케팅의 구성요소·······································································27
2.3.2.1. 경영층지원 ··························································································29
2.3.2.2. 교육훈련 ······························································································30
2.3.2.3. 보상시스템 ··························································································31
2.3.2.4. 내부의사소통······················································································32
2.3.2.5. 권한위임 ······························································································33
2.3.3. 내부마케팅 선행연구 ·············································································34
2.4. 이직의도 ······································································································40
2.4.1. 이직의도 개념 ·······················································································40
2.4.2. 이직의도 선행연구 ···············································································44
2.5. 직무열의 ······································································································50
2.5.1. 직무열의 개념 ·······················································································50
2.5.2. 직무열의 선행연구 ···············································································53
2.6. 조직시민행동 ······························································································57
2.6.1. 조직시민행동 개념 ···············································································57
2.6.2. 조직시민행동 구성요소·······································································60
2.6.2.1. 이타심··································································································62
2.6.2.2. 성실성··································································································63
2.6.2.3. 예의 ······································································································64
2.6.2.4. 스포츠맨십 ··························································································65
2.6.2.5. 시민의식 ······························································································66
2.6.3. 조직시민행동 선행연구 ·········································································67
3. 연구1 ·················································································································73
3.1. 연구의 필요성 및 목적 ············································································73
3.2. 연구방법 ······································································································77
3.2.1. 조사대상 및 기간 ·················································································77
3.2.1. 설문지구성·····························································································78
3.2.1. 통계처리 ·································································································80
3.3. 연구결과 및 고찰 ······················································································81
3.3.1. 표본의 일반적 특성 ·············································································81
3.3.2. 변수의 신뢰성 및 타당성 분석 ·························································83
3.3.3. 내부마케팅에 대한 탐색적 요인분석 ···············································84
3.3.4. 이직의도에 대한 탐색적 요인분석···················································87
3.3.5. 직무열의에 대한 탐색적 요인분석···················································88
3.3.6. 조직시민행동에 대한 탐색적 요인분석 ···········································89
3.3.7. 신뢰도분석·····························································································91
3.3.8. 내부마케팅의 높고 낮음에 따른 차이분석 ·····································93
3.3.8.1. 경영층지원에 따른 차이분석 ··························································94
3.3.8.2. 교육훈련에 따른 차이분석 ······························································95
3.3.8.3. 보상시스템에 따른 차이분석 ··························································96
3.3.8.4. 내부의사소통에 따른 차이분석······················································97
3.3.8.5. 권한위임에 따른 차이분석 ······························································98
3.4. 요악 및 결론 ······························································································99
4. 연구2 ···············································································································103
4.1. 연구의 필요성 및 목적 ··········································································103
4.2. 연구방법 ····································································································107
4.2.1. 조사대상 및 기간 ···············································································107
4.2.2. 변수의 정의 및 측정·········································································108
4.2.3. 통계처리 ·······························································································110
4.2.4. 연구모형 ·······························································································111
4.2.5. 연구가설 ·······························································································112
4.3. 연구결과 및 고찰 ····················································································115
4.3.1. 표본의 일반적 특성 ···········································································115
4.3.2. 변수의 신뢰성 및 타당성분석 ·························································117
4.3.3. 내부마케팅에 대한 탐색적 요인분석 ·············································118
4.3.4. 이직의도에 대한 탐색적 요인분석·················································121
4.3.5. 직무열의에 대한 탐색적 요인분석·················································122
4.3.6. 조직시민행동에 대한 탐색적 요인분석 ·········································123
4.3.7. 신뢰도분석···························································································125
4.3.8. 확인적요인분석 및 측정모델분석 ···················································127
4.3.8.1. 집중타당성 검증 ··········································································127
4.3.8.2. 판별타당성 검증············································································131
4.3.9. 연구모형의 검증·················································································134
4.3.10. 연구가설의 검증···············································································135
4.3.10.1. 내부마케팅이 이직의도에 미치는 영향 ··································139
4.3.10.2. 내부마케팅이 직무열의에 미치는 영향 ··································140
4.3.10.3. 이직의도가 조직시민행동에 미치는 영향······························141
4.3.10.4. 직무열의가 조직시민행동에 미치는 영향······························142
4.3.10.5. 내부마케팅이 이타심에 미치는 영향 ······································143
4.3.10.6. 내부마케팅이 성실성에 미치는 영향 ······································144
4.3.10.7. 내부마케팅이 시민의식에 미치는 영향 ··································145
4.3.10.8. 내부마케팅이 예의에 미치는 영향··········································146
4.3.10.9. 내부마케팅이 스포츠맨십에 미치는 영향······························147
4.3.10.10. 간접효과, 직접효과, 총효과 ····················································148
4.4. 요약 및 결론 ····························································································151
5. 종합 결론 및 제언 ·······················································································157
참고문헌 ··············································································································161
부록······················································································································199
ABSTRACT ······································································································204

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위탁급식업체 Y세대 직원들의 내부마케팅, 이직의도, 직무열의, 조직시민행동의 구조적 관계 : A위탁급식업체 사례를 중심으로

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