대학생의 물질주의 성향과 가치 및 의복태도에 관한 연구 = A Study on Materialism, Value and Clothing Attitude of College Students

다국어 초록 (Multilingual Abstract)

The purpose of this study was to classify the subjects according to the materialistic inclination and to analyze value, clothing attitude, and demographic characteristics between the classified groups.
The subjects were college students who were attended in Kook Min university. For data analysis, cronbach'α, mean, factor analysis, x2-test, ANOVA, Duncan test were conducted.
The results were as follows;
1. Subjects were divided into three groups according to the materialistic inclination.
2. Among the three groups by materialism, there were significant differences in demographic variables such as monthly payment for clothing.
3. Among the three groups by materialism, there were significant differences in value according to accomplishment orientation, pleasure orientation.
4. Among the three groups by materialism, there were significant differences in clothing attitude according to fashionability, brand cognition/status symbolism and display.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• 1. 물질주의 성향
• 2. 가치
• 3. 의복태도
• Ⅲ. 연구방법 및 절차
• 1 . 연구문제
• 2. 측정 도구
• 3. 자료수집 및 분석방법
• Ⅳ. 결과 및 논의
• 1. 물질주의 성향
• 1) 물질주의 성향의 평균
• 2) 물질주의 성향에 따른 집단분류
• 2. 물질주의 성향에 따른 집단과 인구통계적 특성
• 3. 물질주의 성향에 따른 집단과 가치
• 4. 물질주의 성향에 따른 집단과 의복래도
• Ⅴ. 결론