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2 Deci, E. L., "When Trying to Win : Competition and Intrinsic Motivation" 7 (7): 79-83, 1981
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4 Smith, P.B, "Values, In Handbook of Cross-Cultural Psychology" Allyn and Bacon 77-118, 1997
5 Venkatesh, V., "User Acceptance of Information Technology : Toward a Unified View" 27 : 425-478, 2003
6 Davis, F. D., "User Acceptance of Computer Technology : A Comparison of Two Theoretical Models" 35 (35): 982-1003, 1989
7 Schwartz, S. H., "Universals in the Structure and Content of Values: Theoretical Advances and Empirical Tests in 20 Countries, In Advances in Experimental Social Psychology" Academic Press 1-65, 1992
8 Ajzen, I, "Understanding Attitudes and Predicting Social Behavior" Prentice-Hall 1980
9 Waterman, A. S., "Two Conceptions of Happiness : Contrasts of Personal Expressiveness(Eudaimonia)and Hedonic Enjoyment" 64 (64): 678-691, 1993
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