노년(老年) 여성(女性)의 자아(自我) 이미지에 관(關)한 연구(硏究) = A Study on Self-Image of the Eldery Women

다국어 초록 (Multilingual Abstract)

This study identified self-image of the eldery wemen by relatied to body-satisfaction, self-image, shopping-orientatons. For study, a questionnaire was used a method of mearsurement and eldery women in seoul and kyunggi were selected as a sample. Data was processed by SPSS PC+ program and analyzed by using frequency, percentage, t-test, factor analysis and Pearson`s correlation. As a result, the body-satisfaction of eldery women was very low, their pursuiting self-image was gracios, younger, noble. The self-image classified grace·attraction factor, intelligence factor and activity factor. Relationship between body-satisfaction and self-images was significant to gracious·attractive factor and active factor. The shopping-orientatons classified brand name·disply factor, personality·pride factor, pratical benefit factor, prudence factor, planning purchase factor. Shopping-orientatons and self-images were significant to Pearson`s correlation. The aim of this study help fashion contractors and retailers to establish effective marketing strategies.