액티브시니어세대의 헤어디자인 선호도 분석연구 = An Analytical Study on Perference for Hair Design of Active Seniors

다국어 초록 (Multilingual Abstract)

The future competitiveness of the nation depends on the strengthening and the revitalization of women's social abilities in active seniors. Actually, the present age demands that women give vividness to their images in strategic side of beauty design. Modern people attempt to pursue a constant change for a new expression of image and make every effort to diversify hair styles. As active seniors are no exception to this current, they direct their attention to the communicational image as expression and social exchange for their own.
The purpose of this study is to examine the preferential causes by hair styles based upon the action type in characteristics of cosmetic care, by classifying and analyzing the characteristics on cosmetic care of hair styles by population statistics of the elderly, to inquire into the preferential causes of hair style by action types, by classifying and analyzing the demographic characteristics and the types of consumers' desire on hair design, and to investigate the actual conditions on hair care of the elderly.
The objects of research were active seniors(elderly women) as consumers of 23 beauty salons in Daegu City and of 50 beauty salons in Pohang City. The method of research was question and answer by paper, and the paper was composed of items based on the preceding study. Such items were to search the demographic characteristics of the consumers, and Frequency Analysis was applied to them. The items left were to search the difference between the characteristics of cosmetic care and the characteristics on consumer's desire of hair design by the demographic characteristics, and Chi-square test and SPSS 12.0 program were applied to them.
As a result of analytical analysis, the necessity of specialization in the side of development for hair design of the elderly was raised. And the necessities of investigation on analysis and application of hair trend with researches on the individual design for consumers and the diversified trend for active seniors were drawn.
A general tendency of respondents is as follows.
Respondents who have a great interest in external features select themselves daringly for satisfaction, by selecting and expressing a daring style. People who have a large income try to change and control their hair styles. In conclusion, they have the same intention in relation to hair styles, namely, natural colors and styles. Because such causes control their own satisfaction.
Therefore, it is necessary to grasp the taste of the elderly in hair style in order to specialize a field of hair design, by breaking from the convention. Above all things, hair designers try to have a professional knowledge, reflect the latest fashion, and change past recognitions on consumers. Besides, they must develop individual methods and various trends for hair care and get foreknowledge of hair trend.
I expect that this study will contribute to the development of hair design for the elderly and the developmental and the various researches on analysis of hair trend will be continued.

목차 (Table of Contents)

• 제1장 서론 = 1
• 1. 연구 주제 및 목적 = 1
• 제2장 이론적 배경 = 3
• 1. 패션 뷰티에 관한 행동특성 = 3
• 2. 얼굴형에 어울리는 헤어스타일 = 5
• 3. 모발관리에 대한 소비자의 욕구 = 7
• 4. 액티브시니어 세대의 가치관 특징 = 12
• 제3장 액티브시니어 세대의 헤어디자인 선호도 조사 분석 = 20
• 1. 연구 문제 = 20
• 2. 연구대상 = 20
• 3. 연구도구 = 20
• 4. 연구절차 = 21
• 5. 자료처리방법 = 22
• 6. 인구통계학적 특성분석 = 22
• 7. 미용관리 유형별 특성 = 24
• 8. 인구통계학적 특성에 따른 헤어디자인 소비자욕구특성의 차이 = 45
• 제4장 결론 및 제언 = 71
• 1. 결론 = 71
• 2. 제언 = 72
• 참고문헌 = 73
• Abstract = 75
• 부록 = 77