Understanding the role of business analytics : some applications

목차 (Table of Contents)

• CONTENTS
• 1 Business Analytics : Concept and Applications / Hardeep Chahal ; Jeevan Jyoti ; Jochen Wirtz = 1
• 2 Big Data Analytics : The Underlying Technologies Used by Organizations for Value Generation / Bhavna Arora = 9
• 3 Application of Panel Quantile Regression and Gravity Models in Exploring the Determinants of Turkish Automotive Export Industry / Ibrahim Huseyni ; Ali Kemal Çelik ; Miraç Eren = 31
• 4 Impact of Macroeconomic and Bank-Specific Indicators on Net Interest Margin : An Empirical Analysis / Arif Ahmad Wani ; S M Imamul Haque ; Shahid Hamid Raina = 45
• 5 A Trend Analysis of Reforms in the Indian Bond Market / Rahul Rangotra = 65
• 6 Demand Forecasting of the Short-Lifecycle Dairy Products / Rahul S Mor ; Swatantra Kumar Jaiswal ; Sarbjit Singh ; Arvind Bhardwaj = 87
• 7 Customer Experience and Its Marketing Outcomes in Financial Services : A Multivariate Approach / Swati Raina ; Hardeep Chahal ; Kamani Dutta = 119
• 8 Re-investigating Market Orientation and Environmental Turbulence in Marketing Capability and Business Performance Linkage : A Structural Approach / Jagmeet Kaur ; Hardeep Chahal ; Mahesh Gupta = 145
• 9 Examining the Impact of Cultural Intelligence on Knowledge Sharing : Role of Moderating and Mediating Variables / Jeevan Jyoti ; Vijay Pereira ; Sumeet Kour = 169
• 10 Employer Branding Analytics and Retention Strategies for Sustainable Growth of Organizations / Ravindra Sharma ; S P Singh ; Geeta Rana = 189
• Correction to : Customer Experience and Its Marketing Outcomes in Financial Services : A Multivariate Approach / Swati Raina ; Hardeep Chahal ; Kamani Dutta = E1