지역자산을 활용한 지역 브랜드 전시관 계획 - 르퓌앙블레의 ‘CIAP’ 건축과 문화유산 재해석 센터 설계를 중심으로 - = Local Brand Exhibition Hall Planning using Local Assets - Focusing on the design ‘Architecture and Cultural Heritage Reinterpretation Center’of le Puy en Velay -

다국어 초록 (Multilingual Abstract)

(Background and Purpose) Most cities have abandoned spaces that have lost their original function as industrialization accelerates. Among these, local tangible assets with cultural and historical values can be used for other purposes to make them socially and culturally sustainable. Moreover, they can be used as a new local brand, contributing to the revitalization of the local economy. The purpose of this exhibition hall is to plan a hospital affiliated with the Notre Dame Cathedral of Le Puy-En-Velay in France, which has lost its function, as a regional exhibition hall, contributing to the formation of a local brand and recycling a building registered as a UNESCO World Heritage Site as an exhibition hall. (Method) Through prior research, the definitions of regional assets, as well as the significance and regional brand elements, were derived based on the types of assets. Based on the theory, Le Puy-en-Velay local assets and contents were classified, regional brand elements were extracted, the main theme was selected, and the original function and usage of the detailed exhibition space were combined with the content elements to plan the viewing flow. Finally, to effectively deliver intangible contents, play elements and sensory experience elements were designed. (Results) First, the regional assets and brand elements of Le Puy-en-Velay are classified into three categories: environmental elements, physical elements, and content elements. Second, the main themes of “Pilgrim's Gate,” “Sacred Land,” and “God's Hospital” were derived by making the most of the connection with the old place of the target space. Third, the entrance of the cathedral on the second floor and the wine cellar were used as the first exhibition room, the second floor of the affiliated hospital was the second exhibition room, and the first floor of the affiliated hospital was the third exhibition room, and the main theme was reflected. In addition, to enhance the effect of the indirect experience of local heritage while viewing 13 exhibition halls, exhibition stands and detailed elements were implemented as an exhibition design that can utilize the senses of sight, hearing, touch, and smell, excluding taste. (Conclusions) In recent years, in urban regeneration and urban reorganization projects, there are increasing efforts to improve local assets and use them to form local brands. In particular, in small and medium-sized cities, where population growth is decreasing, it will become increasingly important to develop a new brand using local assets and seek a path for regional and economic development. In this context, I hope that Le Puy-en-Velay “Architecture and Cultural Heritage Reinterpretation Center” exhibition hall development project will be used as an example in planning a regional brand exhibition hall using local assets.

참고문헌 (Reference)

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