라이프스타일에 따른 방문객 선택속성연구 = 주제공원 이용자 중심

다국어 초록 (Multilingual Abstract)

The purposes of this study are as follow; first, to identify attractive attributes influential to the selection of this theme park, second, to verify whether the features of theme park attributes when customer choose theme park in accordance with their life-styles. This study employs both literature and empirical survey through questionnaires. For literature survey, various approaches to study theme park and life-style have been examined. For empirical survey, the data was analyzed by using T-test, One-way ANOVA, Multiple Regression and Logistic Regression. The result of this study is the rest and walk place and operation time of the theme park are regarded for traditional group who desires to keep the tradition and social group who wants to spend with friends or co-works than families on weekends. The other side, the approach to the theme park and a signal of event place, restaurant and restroom in the park are regarded for family group who emphasizes a harmonious family. This study supplies basic source and data on development and research of the theme park and its effective implementation and will be helpful to the understanding of management of the theme park with respect to tourist`s life-style.