웰니스 관광자원으로서 제주 오름 탐방프로그램 체험요인 분석: 거문오름을 중심으로 = Analysis of Experiential Factors of Jeju Oreum Exploration Program as a Wellness Tourism Resource: Focus on the Geomun Oreum

국문 초록 (Abstract)

본 연구는 웰니스 관광자원으로서 제주 오름의 의미와 가치를 이해하고 이에 대한 활용방안을모색하기 위하여 진행되었다. 이를 위하여 체험요인, 웰니스 가치, 그리고 행동의도를 구성요인으로 하는연구모형을 설계하고 이에 대한 가설을 설정하였다. 그리고 실증 분석을 위하여 오름 탐방프로그램 참가자를 대상으로 설문조사를 실시하여 총 197개의 샘플데이터를 수집하였다. 실증 분석 결과 오름 탐방프로그램참가자의 체험요인에 대한 인식은 웰니스 가치에 영향을 미치고 있는 것으로 나타났다. 또한 웰니스 가치는참가자의 행동의도에 영향을 미치고 있는 것으로 확인되었다. 이는 오름 탐방프로그램을 통하여 체험요인, 웰니스 가치, 그리고 행동의도의 관계가 영향을 주고받는 관계임이 확인된 것으로서 제주 오름이 제주도고유의 웰니스관광자원으로서 가치가 있으며 이를 적극 활용할 수 있음을 의미한다. 특히 웰니스 가치에유의한 영향을 미치고 있는 것으로 확인된 세부적인 체험요인인 오락적 체험, 심미적 체험, 교육적 체험, 그리고 일탈적 체험이 웰니스 가치에 영향을 미치고 있다는 사실은 제주 오름을 웰니스 관광자원으로 개발하는데 이론적 배경으로서 역할을 할 수가 있다.

다국어 초록 (Multilingual Abstract)

This study was conducted to understand the meaning and value of Jeju Oreum as a wellness tourism resource and to explore ways to utilize it. To achieve this, a research model was designed with experiential factors, wellness value, and behavioral intention as components, and hypotheses were formulated accordingly. For the empirical analysis, a survey was conducted among participants of the Geomun Oreum exploration program, and a total of 197 sample data were collected. The empirical analysis results showed that participants' perception of experiential factors in the Oreum exploration program influenced wellness value. Additionally, wellness value was found to influence participants' behavioral intention. This confirms that there is an interactive relationship between experiential factors, wellness value, and behavioral intention through the Oreum exploration program, indicating that Jeju Oreum has value as a unique wellness tourism resource of Jeju Island and can be actively utilized. In particular, the fact that specific experiential factors— namely, entertainment experience, aesthetic experience, educational experience, and escapist experience— were identified as having a significant impact on wellness value can serve as a theoretical background for developing Jeju Oreum as a wellness tourism resource.

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