1 김재휘, "희소성 메시지와 프레이밍 방식이 구매의도에 미치는 효과" 한국소비자·광고심리학회 8 (8): 183-204, 2007
2 김동철, "프로스펙트이론의 손실회피현상과 개인투자자들의 매도행태" 한국경영학회 34 (34): 603-630, 2005
3 김재휘, "사회적 추론이 광고효과에 미치는 영향 : 다수가 시청할 것이라는 추론의 영향" 한국광고학회 19 (19): 43-56, 2008
4 조형오, "비만예방 광고의 메시지 유형별 설득효과 차이분석" 11 (11): 165-185, 2000
5 최현경, "메시지 프레이밍과 지향성이 공익광고 효과에 미치는 영향: 교통안전 공익광고를 중심으로" 한국광고홍보학회 10 (10): 34-65, 2008
6 김재휘, "공해방지 광고의 프레이밍 효과:환경에 대한 주의각성과 행위정보 제공의 매개적 영향" 49 : 55-75, 2004
7 Gerend, M. A, "Using message framing to promote acceptance of the human papillomavirus" 26 (26): 745-752, 2007
8 Noelle-Neumann,E, "Turbulences in the climate of opinion: Methodological applications of the spiral of silence theory" 41 : 113-158, 1977
9 Plous,S, "The psychology of judgment and decision making" McGraw-Hill 1993
10 Ross, I, "The person and the situation: perspectives of social psychology" McGraHill 1991
1 김재휘, "희소성 메시지와 프레이밍 방식이 구매의도에 미치는 효과" 한국소비자·광고심리학회 8 (8): 183-204, 2007
2 김동철, "프로스펙트이론의 손실회피현상과 개인투자자들의 매도행태" 한국경영학회 34 (34): 603-630, 2005
3 김재휘, "사회적 추론이 광고효과에 미치는 영향 : 다수가 시청할 것이라는 추론의 영향" 한국광고학회 19 (19): 43-56, 2008
4 조형오, "비만예방 광고의 메시지 유형별 설득효과 차이분석" 11 (11): 165-185, 2000
5 최현경, "메시지 프레이밍과 지향성이 공익광고 효과에 미치는 영향: 교통안전 공익광고를 중심으로" 한국광고홍보학회 10 (10): 34-65, 2008
6 김재휘, "공해방지 광고의 프레이밍 효과:환경에 대한 주의각성과 행위정보 제공의 매개적 영향" 49 : 55-75, 2004
7 Gerend, M. A, "Using message framing to promote acceptance of the human papillomavirus" 26 (26): 745-752, 2007
8 Noelle-Neumann,E, "Turbulences in the climate of opinion: Methodological applications of the spiral of silence theory" 41 : 113-158, 1977
9 Plous,S, "The psychology of judgment and decision making" McGraw-Hill 1993
10 Ross, I, "The person and the situation: perspectives of social psychology" McGraHill 1991
11 Tversky, A, "The framing of decisions and the Psychology of choice" 211 : 453-458, 1981
12 Baron, R. S, "The forgotten variable in conformity research: Impact of task importance on social influence" 71 : 915-927, 1996
13 Banks, S. M, "The effects of message framing on mammography utilization" 14 : 178-184, 1995
14 Loewnnstein, G. F, "Social utility and decision making in interpersonal contexts" 57 : 426-441, 1989
15 Eiser,R, "Social judgment" Open University Press 1990
16 Zajonc,R.B, "Social facilitation" 149 : 269-274, 1965
17 Brewer, M. B, "Social cognition" Blackwell Publishing 2004
18 Kravitz, D. A, "Ringalmann rediscovered. The original article" 50 (50): 936-941, 1986
19 Bandura, A, "Relative efficacy of self-monitored and externally imposed reinforcement systems" 7 : 111-116, 1967
20 Kahneman, D, "Prospect theory: An analysis of decision under risk" 47 : 263-291, 1979
21 Smith, S. M, "Message framing and persuasion: A message processing analysis" 22 : 258-269, 1996
22 Latane, B, "Many hands make light the work: The causes and consequences of social loafing" 37 : 822-832, 1979
23 Tversky, A, "Loss aversion in riskless choice: A reference- dependent model" 106 (106): 297-323, 1991
24 Martin, R, "Levels of consensus and majority and minority influence" 32 : 645-665, 2002
25 Campbell, J. D, "Informational and normative routes to conformity: The effect of faction size as a function of norm extremity and attention to the stimulus" 57 : 457-468, 1989
26 Putler,D.S, "Incorporating reference price effects into a theory of consumer choice" 11 : 287-309, 1992
27 DeDreu,C.K, "Gain-loss frame in outcome interdependence: does it influence equality or equity considerations?" 26 : 315-324, 1996
28 Smith,G.E, "Framing in advertising and moderating impact of consumer education" 36 (36): 49-64, 1996
29 Messick, D. M, "Estimating social and non-social utility functions from ordinal data" 15 : 389-399, 1985
30 Kalyanaram, G, "Empirical generalizations from reference price research" 14 (14): 161-169, 1995
31 DeDreu, C. K, "Effects of gain-loss frames on satisfaction with self-other outcome differences" 24 : 497-510, 1994
32 O'Brien, L, "Do rewards really create loyalty?" 73 : 75-82, 1995
33 Ngobo,P.V, "Decreasing returns in customer loyalty: does it really matter to delight the customers?" 26 : 469-476, 1999
34 Anderoni,J, "Cooperation in public-goods experiments: Kindness or confusion?" 85 : 891-904, 1995
35 Weldon, E, "Cognitive loafing: The effects of accountability and shared responsibility on cognitive effort" 14 : 159-171, 1988
36 Simonson, I, "Choice in context: tradeoff contrast and extremeness aversion" 24 : 281-295, 1992
37 Kelman,H.C, "Attitude change as a function of response restriction" 6 : 185-214, 1953
38 Festinger,L, "A theory of cognitive dissonance" Stanford University Press 1957