Structural Relationships among Public’s Risk Characteristics, Trust, Risk Perception and Preventive Behavioral Intention = 공중의 위험특성, 신뢰, 위험인식과 위험예방행동의 구조적 관계- 메르스(MERS)를 중심으로 -

국문 초록 (Abstract)

본 연구는 메르스에 대한 위험특성, 신뢰, 위험인식과 위험예방행동의 구조적 관계를 살펴보았다. 이를 위해 한국의 서울에 거주하고 있는 성인남녀 285명을 대상으로 설문조사를 실시하였으며, 구조 모형분석을 통해 위험특성, 신뢰, 위험인식과 위험예방행동의 구조적 관계를 확인하였다. 주요결과 를 보면, 우선 위험특성과 위험인식의 관계를 살펴본 결과, 위험특성은 위험인식과 통계적으로 유의한 정적 관계가 있는 것으로 나타났다. 신뢰와 위험인식의 관계를 살펴본 결과, 신뢰는 위험인식과 통계적으로 유의한 부적 관계를 형성하는 것으로 나타났고, 신뢰와 위험예방행동의 관계를 살펴본 결과, 신뢰는 위험예방행동과는 통계적으로 유의한 정적 관계를 형성하는 것으로 나타났다. 또한 위험인식과 위험예방행동의 관계를 살펴본 결과, 위험인식은 위험예방행동과 통계적으로 유의한 정적 관계를 형성하는 것으로 확인되었다. 이상과 같은 결과는 위험특성이 위험인식을 결정하는 중요한 예측요인이며, 신뢰와 위험인식 모두 위험예방행동을 촉진시킬 수 있는 중요한 핵심요인임을 시사한다.

다국어 초록 (Multilingual Abstract)

The present study examined a causal relationship among risk characteristics, trust, risk perception and preventive behavioral intention on MERS risk/crisis situation. The baseline survey was conducted for a total of 285 adults living in Seoul, South Korea. A structural equation modelling was used to examine a causal relationship among risk characteristics, trust, risk perception and preventive behavioral intention. Results from the structural equation modelling indicated that risk characteristics were positively associated with risk perception. Trust was negatively associated with risk perception, but positively related to preventive behavioral intention. It is also found that risk perception was positively associated with preventive behavioral intention. The findings indicate that risk characteristics are significant predictors of risk perception, and both trust and risk perceptions are the key factors facilitating preventive behavioral intention.

목차 (Table of Contents)

• Ⅰ. Introduction
• Ⅱ. Hypothesis
• Ⅲ. Method
• Ⅳ. Results
• Ⅴ. Discussion and Conclusion

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