여대생의 의복착용 스타일에 관한 실태조사(Ⅰ) : 이대생을 중심으로 = A Study on the Clothing styles of college girl students : especially on the students of Ewha womans University

다국어 초록 (Multilingual Abstract)

This research is designed to furnish detailed data on the consumer-oriented planning of fashion design and to find out a way of expanding the domestic market, as well as in search for a scientific way of the Korean clothing industry, by analyzing the clothing styles of college girl students, who are thought to be fashion innovators and gap bridgers as in the fashion diffusion theory.
The survey was completed by means of an observational method and by taking pictures of the clothing styles of 1, 049 students of Ewha Womans University during the period from April 1985 to September 1988.
The result of this survey has been found out as follows:
1. There is a tendency that the clothing styles of the college girl students have been changing from the fitted style to the loosed style.
2. The waist line has turned out to be a lowered waist line.
3. The sleeve has been found out to be a semi-fitted sleeve.
4. The separated styles, rather than the one-piece styles, have been predominantly observed.
5. The rate of wearing T-shirts was found to be high among tops, and slimlegged pants in the pant style.
6. As the students were wearing so many accessories, a tendency of choosing a plain pattern in their clothing was observed to be high.

목차 (Table of Contents)

• I. 서론
• II. 이론적 배경
• A. 의복행동
• B. 마아케팅 전략
• III. 연구방법 및 절차
• IV. 연구결과
• V. 결론 및 제언
• 참고문헌
• Abstract