NFT 구매의도에 영향을 미치는 요인에 관한 실증적 연구 = An Empirical Study on Factors Affecting NFT Purchase Intention

국문 초록 (Abstract)

최근 빠른 속도로 성장하고 있는 NFT는 점점 우리들의 삶 속에 들어오고 있다. NFT는 대체 불가 토큰(Non-Fungible Token)의 약자로 디지털 데이터에 대하여 소유권을 주장할 수 있게 해주는 기술이다. 디지털 데이터에 소유권이 생기면서 신기술의 특성과 함께 투자가치로서의 특성을 보이고 있으며 앞으로 더 발전할 것으로 전망된다. 본 연구에서는 NFT를 보유하고 있는 사용자들이 어떠한 의도를 가지고 구매하게 되는지에 대한 분석을 수행하고자 하였다. 개인적인 특성과 NFT 자체의 특성, 사회적 특성을 활용하여 구매의도에 영향을 미칠 수 있는 요인들을 선정하고 연구모형을 수립하였다. 실증연구를 수행한 결과, 개인의 혁신성과 NFT의 수익성 및 신뢰성, 그리고 FOMO 요인이 구매의도에 유의한 영향을 주는 것으로 나타났다.

참고문헌 (Reference)

1 황인호, "지식관리시스템을 활용한 지식공유 의도 향상에 대한 연구: 기술수용모델, 업무 스트레스, 공유 분위기를 중심으로" 한국산업정보학회 26 (26): 17-34, 2021

2 이현준 ; 김형중, "중국 암호화폐 시장에 대한 고찰" 한국디지털콘텐츠학회 20 (20): 537-545, 2019

3 박상현 ; 이정은, "정보시스템품질이 기술수용모형과 사용자의도에 관한 연구" 한국산업정보학회 26 (26): 21-35, 2021

4 석윤지 ; 윤병국, "스마트관광 정보기술과 기억에 남는 관광경험(MTE)이지속적 사용의도에 미치는 영향: 기술수용모델(TAM)을 활용하여" 한국관광연구학회 36 (36): 73-89, 2022

5 이원식 ; 최동현 ; 김진성, "모바일 운송관리시스템에 대한 사용자의 수용에 관한 연구 : 기술수용모델을 중심으로" 한국산업정보학회 26 (26): 59-69, 2021

6 최성원 ; 이승목 ; 고중언 ; 김현지 ; 김정수, "대체불가능토큰(NFT)기반 블록체인 게임의 비즈니스모델 혁신요소 연구 : 게임 내 디지털 자산 유통 플랫폼 ‘플레이댑’ 사례를 중심으로" 한국게임학회 21 (21): 123-138, 2021

7 Kim, B. C., "Why is everyone paying attention to NFTs?" 44 : 1-6, 2021

8 Wang, R., "What factors affect the public acceptance of new energy vehicles in underdeveloped regions? A case study of Gansu Province, China" 318 (318): 128432-, 2021

9 Yeong, Y.-C, "What drives cryptocurrency acceptance in Malaysia?" 1 (1): 47-50, 2019

10 Cigdem, H., "Vocational college students’ acceptance of web-based summative listening comprehension test in an EFL course" 61 : 522-531, 2016

11 Ahmad, I., "Using algorithmic trading to analyze short term profitability of Bitcoin" 7 : 1-19, 2021

12 Lee, J. Y, "Understanding and Utilizing the Latest NFT Technology" 19 (19): 7-11, 2021

13 Lee, W. -J., "Understanding Consumer Acceptance of Fintech Service : An Extension of the TAM Model to Understand Bitcoin" 20 (20): 34-37, 2018

14 Luarn, P, "Toward an understanding of the behavioral intention to use mobile banking" 21 (21): 873-891, 2005

15 Liu, K, "The roles of trust, personalization, loss of privacy, and anthropomorphism in public acceptance of smart healthcare services" 127 : 107026-, 2022

16 Jung, T., "The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park" 49 : 75-86, 2015

17 Al-Ammary, J. H., "The Acceptance of Social Networking as a Learning Tools at University of Bahrain" 4 (4): 208-214, 2014

18 Al-Emran, M., "Technology Acceptance Model in M-learning context: A systematic review" 125 : 389-412, 2018

19 Estriegana, R., "Student acceptance of virtual laboratory and practical work: An extension of the technology acceptance model" 135 : 1-14, 2019

20 Jang, Y, "Social acceptance of nuclear power plants in Korea: The role of public perceptions following the Fukushima accident" 128 : 109894-, 2020

21 Park, E., "Social acceptance of green electricity: Evidence from the structural equation modeling method" 215 : 796-805, 2019

22 Bandura, A., "Self-efficacy mechanism in human agency" 37 (37): 122-147, 1982

23 Davis, F. D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology" 13 (13): 319-340, 1989

24 Davidson, M, "On the Profitability of Selfish Mining Against Multiple Difficulty Adjustment Algorithms" 1-22, 2020

25 송화윤, "NFT 규제에 대한 비교법적 고찰―증권형 및 가상자산형 NFT를 중심으로―" 한국증권법학회 23 (23): 251-286, 2022

26 Yang, Y, "Modeling the intention to use machine translation for student translators: An extension of Technology Acceptance Model" 133 : 116-126, 2019

27 Ding, Y., "Looking forward: The role of hope in information system continuance" 91 : 127-137, 2019

28 Islam, N., "Is BlockChain Mining Profitable in the Long Run?" 1-14, 2022

29 Hwang, J., "Investigating motivated consumer innovativeness in the context of drone food delivery services" 38 : 102-110, 2019

30 Hsu, M.-H, "Internet self-efficacy and electronic service acceptance" 38 (38): 369-381, 2004

31 Chou, S. F., "Identifying the critical factors for sustainable marketing in the catering: The influence of big data applications, marketing innovation, and technology acceptance model factors" 51 (51): 11-21, 2022

32 Jeon, E. K., "How Game Changer NFTs Affect the Metaverse" 39 (39): 57-63, 2022

33 Xu, Q, "Households’ acceptance analysis of a marketized behavioral intervention - Household energy-saving option" 318 : 128493-, 2021

34 Wang, X., "Factors influencing fake news rebuttal acceptance during the COVID-19 pandemic and the moderating effect of cognitive ability" 130 : 107174-, 2022

35 Sciarelli, M., "Factors affecting the adoption of blockchain technology in innovative Italian companies: an extended TAM approach" 15 (15): 495-507, 2021

36 Oyman, M., "Extending the technology acceptance model to explain how perceived augmented reality affects consumers’perceptions" 128 : 107127-, 2022

37 Shin, J., "Extended technology acceptance model to explain the mechanism of modular construction adoption" 342 : 130963-, 2022

38 Fox, G., "Exploring the competing influences of privacy concerns and positive beliefs on citizen acceptance of contact tracing mobile applications" 121 : 106806-, 2021

39 Al-Gahtani, S. S., "Empirical investigation of e-learning acceptance and assimilation: A structural equation model" 12 (12): 27-50, 2016

40 Chen, K., "Dimensions of self-efficacy in the study of smart phone acceptance" 33 (33): 422-431, 2011

41 Abdullah, F, "Developing a General Extended Technology Acceptance Model for E-Learning (GETAMEL) by analysing commonly used external factors" 56 : 238-256, 2016

42 Mutambara, D., "Determinants of mobile learning acceptance for STEM education in rural areas" 160 : 104010-, 2021

43 Muñoz-Leiva, F., "Determinants of intention to use the mobile banking apps: An extension of the classic TAM model" 21 (21): 25-38, 2017

44 Martin, B. A. S., "Dark personalities and Bitcoin®: The influence of the Dark Tetrad on cryptocurrency attitude and buying intention" 188 : 111453-, 2022

45 Compeau, D. R, "Computer self-efficacy: Development of a measure and initial test" 19 (19): 189-210, 1995

46 De Angelis, P., "Betting on bitcoin: a profitable trading between directional and shielding strategies" 44 (44): 883-903, 2021

47 Agudo-Peregrina, Á. F., "Behavioral intention, use behavior and the acceptance of electronic learning systems: Differences between higher education and lifelong learning" 34 : 301-314, 2014

48 Fadare, O. G., "Behavioral intention for mobile learning on 3G mobile internet technology in south-west part of Nigeria" 1 (1): 19-, 2011

49 Cheung, H., "Barriers and enablers to sustainable finance: A case study of home loans in an Australian retail bank" 334 : 130211-, 2022

50 Alenezi, A. R., "An empirical investigation into the role of enjoyment, computer anxiety, computer self-efficacy and internet experience in influencing the students’ intention to use e learning: A case study from saudi arabian governmental universities" 9 (9): 22-34, 2010

51 Hong, W., "A time-lagged study of two possible routes from personal innovativeness to life satisfaction in adolescents: Learning and social interaction on mobile phones" 182 (182): 111075-, 2021

52 Mohammadi, H., "A study of mobile banking loyalty in Iran" 44 : 35-47, 2015

53 Venkatesh, V, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies" 46 (46): 186-204, 2000

54 Agarwal, R, "A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology" 9 (9): 204-215, 1998